Award-winning Case Study For iPic Theaters By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “iPic Theaters”, or large enterprises, they have established a Facebook page for advertising and promotion. “iPic Theaters” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “iPic Theaters” through the method of adspy!

iPic Theaters Facebook ad Introduction by ad spy method

“iPic Theaters” introduction:iPic presents our guests with a unique movie experience where they can relax and escape with great comfort, hospitality and amenities.

“iPic Theaters” Facebook ads last run:2020-02-22 14:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “iPic Theaters” ads data to help “iPic Theaters” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “iPic Theaters”. In this report, we analyze in detail the best ad cases of “iPic Theaters”.

iPic Theaters Top3 Ads Case Study:

Advertisers iPic Theaters iPic Theaters iPic Theaters
Ad title The Banker | Playing for a Limited Time Dinner and a Movie Dinner and a Movie
Ad text Purchase tickets now to see The Banker starring Anthony Mackie and Samuel L. Jackson View showtimes and purchase tickets online for the latest releases. View showtimes and purchase tickets online for the latest releases.
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 4 days
Like 14 23 2

iPic Theaters Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “iPic Theaters” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“iPic Theaters” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “iPic Theaters” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Banker | Playing for a Limited Time Dinner and a Movie Dinner and a Movie
Ad text  Purchase tickets now to see The Banker starring Anthony Mackie and Samuel L. Jackson  View showtimes and purchase tickets online for the latest releases.  View showtimes and purchase tickets online for the latest releases.
Ad type  other  other  other
Ad word count 84  67  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “iPic Theaters”, the text type used is other to obtain the best ad performance. “iPic Theaters” can use this copy style more. On the other hand, “iPic Theaters” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “iPic Theaters” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “iPic Theaters” are:GET_SHOWTIMES,GET_SHOWTIMES,GET_SHOWTIMES.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_SHOWTIMES” help “iPic Theaters” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “iPic Theaters” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “iPic Theaters” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “iPic Theaters”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“iPic Theaters” should put ads in the best time period, so that ads get the most value in a limited time.

Related “iPic Theaters” ad case study report

If you want to check the best ad case study of other advertisers related to “iPic Theaters”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “iPic Theaters”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.