Award-winning Case Study For Intuit QuickBooks By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Intuit QuickBooks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Intuit QuickBooks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Intuit QuickBooks” through the method of adspy!

Intuit QuickBooks Facebook ad Introduction by ad spy method

“Intuit QuickBooks” introduction:QuickBooks Online est le n°1 mondial des logiciels de compta online pour petites entreprises, avec plus de 2 million d’utilisateurs actifs.

“Intuit QuickBooks” Facebook ads last run:2020-02-17 09:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Intuit QuickBooks” ads data to help “Intuit QuickBooks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Intuit QuickBooks”. In this report, we analyze in detail the best ad cases of “Intuit QuickBooks”.

Intuit QuickBooks Top3 Ads Case Study:

Advertisers Intuit QuickBooks Intuit QuickBooks Intuit QuickBooks
Ad title L'allié comptabilité des entrepreneurs Découvrez notre offre sans engagement ! Intuit QuickBooks
Ad text CA, tréso, TVA, marges, clients débiteurs: suivez tous vos indicateurs clés en temps réel avec Qu... Bénéficiez d'un tarif exceptionnel jusqu'au 21 juillet : QuickBooks à seulement 1€/mois pendant 6... [Experts-Comptables] Venez échanger sur les enjeux du digital à travers nos évènements, wébinaire...
Ad format Image Image Carousel
Categories other other Product/Service
Duration 1 days 1 days 13 days
Like 5 90 11

Intuit QuickBooks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Intuit QuickBooks” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Intuit QuickBooks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Intuit QuickBooks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title L'allié comptabilité des entrepreneurs Découvrez notre offre sans engagement ! Intuit QuickBooks
Ad text  CA, tréso, TVA, marges, clients débiteurs: suivez tous vos indicateurs clés en temps réel avec Qu...  Bénéficiez d'un tarif exceptionnel jusqu'au 21 juillet : QuickBooks à seulement 1€/mois pendant 6...  [Experts-Comptables] Venez échanger sur les enjeux du digital à travers nos évènements, wébinaire...
Ad type  other  other  other
Ad word count 106  121  177

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Intuit QuickBooks”, the text type used is other to obtain the best ad performance. “Intuit QuickBooks” can use this copy style more. On the other hand, “Intuit QuickBooks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Intuit QuickBooks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Intuit QuickBooks” are:LEARN_MORE,GET_OFFER,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Intuit QuickBooks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Intuit QuickBooks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Intuit QuickBooks” top 3 ads schedules are: 1 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Intuit QuickBooks”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Intuit QuickBooks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Intuit QuickBooks” ad case study report

If you want to check the best ad case study of other advertisers related to “Intuit QuickBooks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Intuit QuickBooks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.