Award-winning Case Study For International Road Transport Union - IRU By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “International Road Transport Union - IRU”, or large enterprises, they have established a Facebook page for advertising and promotion. “International Road Transport Union - IRU” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “International Road Transport Union - IRU” through the method of adspy!

International Road Transport Union - IRU Facebook ad Introduction by ad spy method

“International Road Transport Union - IRU” introduction:IRU is the world’s road transport organisation, promoting economic growth, prosperity and safety through the sustainable mobility of people and goods. Founded in 1948, IRU has members and activities in more than 100 countries. www.iru.org

“International Road Transport Union - IRU” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “International Road Transport Union - IRU” ads data to help “International Road Transport Union - IRU” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “International Road Transport Union - IRU”. In this report, we analyze in detail the best ad cases of “International Road Transport Union - IRU”.

International Road Transport Union - IRU Top3 Ads Case Study:

 1st2nd3rd
Advertisers International Road Transport Union - IRU International Road Transport Union - IRU International Road Transport Union - IRU
Ad title Prove to your clients that your drivers get the job done right! Get your tickets now First inland China-Russia TIR
Ad text From driving and vehicle checks to handling emergencies and hazard perception, with IRU’s assessm... IRU Logistics and Innovation Forum in London. Connect with major European transport operators and... Historical moment as first #TIR transport performed by a foreign #transport operator arrives in #...
CTA type SUBSCRIBE LEARN_MORE N/A
Ad format Video Video Video
Categories other other Non-Governmental Organization (NGO)
Duration 2 days 3 days 5 days
Like 353 66 125

International Road Transport Union - IRU Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “International Road Transport Union - IRU” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“International Road Transport Union - IRU” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “International Road Transport Union - IRU” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Prove to your clients that your drivers get the job done right! Get your tickets now First inland China-Russia TIR
Ad text  From driving and vehicle checks to handling emergencies and hazard perception, with IRU’s assessm...  IRU Logistics and Innovation Forum in London. Connect with major European transport operators and...  Historical moment as first #TIR transport performed by a foreign #transport operator arrives in #...
Ad type  other  other  other
Ad word count 281  206  229

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “International Road Transport Union - IRU”, the text type used is other to obtain the best ad performance. “International Road Transport Union - IRU” can use this copy style more. On the other hand, “International Road Transport Union - IRU” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “International Road Transport Union - IRU” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “International Road Transport Union - IRU” are:SUBSCRIBE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “International Road Transport Union - IRU” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “International Road Transport Union - IRU” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “International Road Transport Union - IRU” top 3 ads schedules are: 2 days,3 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “International Road Transport Union - IRU”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“International Road Transport Union - IRU” should put ads in the best time period, so that ads get the most value in a limited time.

Related “International Road Transport Union - IRU” ad case study report

If you want to check the best ad case study of other advertisers related to “International Road Transport Union - IRU”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “International Road Transport Union - IRU”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.