Award-winning Case Study For International Citizen Kindergarten By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “International Citizen Kindergarten”, or large enterprises, they have established a Facebook page for advertising and promotion. “International Citizen Kindergarten” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “International Citizen Kindergarten” through the method of adspy!

International Citizen Kindergarten Facebook ad Introduction by ad spy method

“International Citizen Kindergarten” introduction:International Citizen Kindergarten - Trường Mầm non Công Dân Quốc tế tự hào là người bạn đồng hành cùng Cha Mẹ trong quá trình nuôi dạy và phát triển các bé

“International Citizen Kindergarten” Facebook ads last run:2020-02-03 19:02:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “International Citizen Kindergarten” ads data to help “International Citizen Kindergarten” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “International Citizen Kindergarten”. In this report, we analyze in detail the best ad cases of “International Citizen Kindergarten”.

International Citizen Kindergarten Top3 Ads Case Study:

Advertisers International Citizen Kindergarten International Citizen Kindergarten International Citizen Kindergarten
Ad title Nhận bé từ 6tháng - 6tuổi Trường Mầm Non Công International Citizen Kindergarten
Ad text 12 tuần hè khám phá và trải nghiệm tại ICK với các lớp Tiếng Anh năng động mỗi ngày. 12 tuần hè khám phá và trải nghiệm tại ICK Tặng ngay 1.500.000 VND khi đăng ký trước 10/05 SUMMER CAMP - SUMMER FUN 2019 12 tuần KHÁM PHÁ và TRẢI NGHIỆM
Ad format Image Carousel Image
Categories Preschool Preschool Preschool
Duration 1 days 1 days 10 days
Like 3 4 4

International Citizen Kindergarten Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “International Citizen Kindergarten” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“International Citizen Kindergarten” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “International Citizen Kindergarten” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nhận bé từ 6tháng - 6tuổi Trường Mầm Non Công International Citizen Kindergarten
Ad text  12 tuần hè khám phá và trải nghiệm tại ICK với các lớp Tiếng Anh năng động mỗi ngày.  12 tuần hè khám phá và trải nghiệm tại ICK Tặng ngay 1.500.000 VND khi đăng ký trước 10/05  SUMMER CAMP - SUMMER FUN 2019 12 tuần KHÁM PHÁ và TRẢI NGHIỆM
Ad type  other  other  other
Ad word count 84  90  2098

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “International Citizen Kindergarten”, the text type used is other to obtain the best ad performance. “International Citizen Kindergarten” can use this copy style more. On the other hand, “International Citizen Kindergarten” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “International Citizen Kindergarten” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “International Citizen Kindergarten” are:GET_DIRECTIONS,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “International Citizen Kindergarten” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “International Citizen Kindergarten” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “International Citizen Kindergarten” top 3 ads schedules are: 1 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “International Citizen Kindergarten”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“International Citizen Kindergarten” should put ads in the best time period, so that ads get the most value in a limited time.

Related “International Citizen Kindergarten” ad case study report

If you want to check the best ad case study of other advertisers related to “International Citizen Kindergarten”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “International Citizen Kindergarten”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.