Award-winning Case Study For International Center for Journalists By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “International Center for Journalists”, or large enterprises, they have established a Facebook page for advertising and promotion. “International Center for Journalists” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “International Center for Journalists” through the method of adspy!

International Center for Journalists Facebook ad Introduction by ad spy method

“International Center for Journalists” introduction:Shaping the Future of Global Journalism

“International Center for Journalists” Facebook ads last run:2020-02-15 10:03:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “International Center for Journalists” ads data to help “International Center for Journalists” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “International Center for Journalists”. In this report, we analyze in detail the best ad cases of “International Center for Journalists”.

International Center for Journalists Top3 Ads Case Study:

Advertisers International Center for Journalists International Center for Journalists International Center for Journalists
Ad title Drowning Prevention Reporting Fellowship International Center for Journalists International Center for Journalists
Ad text Every year, over 320,000 people drown. Want to report on this critical yet underreported issue? A... Deadline approaching! Calling Indonesian journalists: We want to hear how you are adapting to t... Deadline approaching! Are you a journalist based in Germany? We want to hear more from you and y...
Ad format Image Image Image
Categories other Nonprofit Organization Nonprofit Organization
Duration 1 days 14 days 12 days
Like 5 1363 243

International Center for Journalists Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “International Center for Journalists” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“International Center for Journalists” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “International Center for Journalists” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Drowning Prevention Reporting Fellowship International Center for Journalists International Center for Journalists
Ad text  Every year, over 320,000 people drown. Want to report on this critical yet underreported issue? A...  Deadline approaching! Calling Indonesian journalists: We want to hear how you are adapting to t...  Deadline approaching! Are you a journalist based in Germany? We want to hear more from you and y...
Ad type  other  other  other
Ad word count 268  203  256

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “International Center for Journalists”, the text type used is other to obtain the best ad performance. “International Center for Journalists” can use this copy style more. On the other hand, “International Center for Journalists” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “International Center for Journalists” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “International Center for Journalists” are:APPLY_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “International Center for Journalists” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “International Center for Journalists” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “International Center for Journalists” top 3 ads schedules are: 1 days,14 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “International Center for Journalists”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“International Center for Journalists” should put ads in the best time period, so that ads get the most value in a limited time.

Related “International Center for Journalists” ad case study report

If you want to check the best ad case study of other advertisers related to “International Center for Journalists”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “International Center for Journalists”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.