Award-winning Case Study For InterContinental Sanctuary Cove Resort By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “InterContinental Sanctuary Cove Resort”, or large enterprises, they have established a Facebook page for advertising and promotion. “InterContinental Sanctuary Cove Resort” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “InterContinental Sanctuary Cove Resort” through the method of adspy!

InterContinental Sanctuary Cove Resort Facebook ad Introduction by ad spy method

“InterContinental Sanctuary Cove Resort” introduction:The world's first truly global hotel brand, InterContinental Hotels & Resorts is located in more than 60 countries with local insight that comes from over 60 years of experience.

“InterContinental Sanctuary Cove Resort” Facebook ads last run:2020-02-17 08:44:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “InterContinental Sanctuary Cove Resort” ads data to help “InterContinental Sanctuary Cove Resort” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “InterContinental Sanctuary Cove Resort”. In this report, we analyze in detail the best ad cases of “InterContinental Sanctuary Cove Resort”.

InterContinental Sanctuary Cove Resort Top3 Ads Case Study:

Advertisers InterContinental Sanctuary Cove Resort InterContinental Sanctuary Cove Resort InterContinental Sanctuary Cove Resort
Ad title SAVE UP TO 35% OFF YOUR LUXURY GOLD COAST HOLIDAY InterContinental Sanctuary Cove Resort InterContinental Sanctuary Cove Resort
Ad text Escape to the Gold Coast's most beautiful sanctuary with up to 35% of your stay. Whether you'... Escape to the Gold Coast's most beautiful sanctuary with up to 35% of your stay. Whether you'... 
Ad format Video Carousel Video
Categories Hotel Resort Hotel Resort Hotel Resort
Duration 6 days 6 days 15 days
Like 9 0 0

InterContinental Sanctuary Cove Resort Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “InterContinental Sanctuary Cove Resort” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“InterContinental Sanctuary Cove Resort” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “InterContinental Sanctuary Cove Resort” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SAVE UP TO 35% OFF YOUR LUXURY GOLD COAST HOLIDAY InterContinental Sanctuary Cove Resort InterContinental Sanctuary Cove Resort
Ad text  Escape to the Gold Coast's most beautiful sanctuary with up to 35% of your stay. Whether you'...  Escape to the Gold Coast's most beautiful sanctuary with up to 35% of your stay. Whether you'...  
Ad type  other  other  other
Ad word count 410  410  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “InterContinental Sanctuary Cove Resort”, the text type used is other to obtain the best ad performance. “InterContinental Sanctuary Cove Resort” can use this copy style more. On the other hand, “InterContinental Sanctuary Cove Resort” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “InterContinental Sanctuary Cove Resort” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “InterContinental Sanctuary Cove Resort” are:BOOK_TRAVEL,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “InterContinental Sanctuary Cove Resort” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “InterContinental Sanctuary Cove Resort” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “InterContinental Sanctuary Cove Resort” top 3 ads schedules are: 6 days,6 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “InterContinental Sanctuary Cove Resort”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“InterContinental Sanctuary Cove Resort” should put ads in the best time period, so that ads get the most value in a limited time.

Related “InterContinental Sanctuary Cove Resort” ad case study report

If you want to check the best ad case study of other advertisers related to “InterContinental Sanctuary Cove Resort”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “InterContinental Sanctuary Cove Resort”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.