Award-winning Case Study For Instituto GESAP By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Instituto GESAP”, or large enterprises, they have established a Facebook page for advertising and promotion. “Instituto GESAP” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Instituto GESAP” through the method of adspy!

Instituto GESAP Facebook ad Introduction by ad spy method

“Instituto GESAP” introduction:Investigación aplicada, consultoría y capacitación en materia de innovación, gestión de productos y/o servicios, y gestión de proyectos.

“Instituto GESAP” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Instituto GESAP” ads data to help “Instituto GESAP” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Instituto GESAP”. In this report, we analyze in detail the best ad cases of “Instituto GESAP”.

Instituto GESAP Top3 Ads Case Study:

Advertisers Instituto GESAP Instituto GESAP Instituto GESAP
Ad title Instituto GESAP Escuela de Negocios GESAP Instituto GESAP
Ad text 📚 Certifícate como #ScrumMaster, la certificación internacional mejor pagada y gana más oportunid... [CURSO INTERNACIONAL DEVOPS] ✔️Incluye el examen oficial de certificación ⏰2 días full day - 16...  #Transformacióndigital #scrum #management3 #designthinking #leanstartup #okrs #leancanvas #leanu...
Ad format Image Image Image
Categories Education Education Education
Duration 224 days 17 days 47 days
Like 88 60 9

Instituto GESAP Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Instituto GESAP” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Instituto GESAP” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Instituto GESAP” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Instituto GESAP Escuela de Negocios GESAP Instituto GESAP
Ad text  📚 Certifícate como #ScrumMaster, la certificación internacional mejor pagada y gana más oportunid...  [CURSO INTERNACIONAL DEVOPS] ✔️Incluye el examen oficial de certificación ⏰2 días full day - 16...   #Transformacióndigital #scrum #management3 #designthinking #leanstartup #okrs #leancanvas #leanu...
Ad type  other  other  other
Ad word count 644  176  564

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Instituto GESAP”, the text type used is other to obtain the best ad performance. “Instituto GESAP” can use this copy style more. On the other hand, “Instituto GESAP” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Instituto GESAP” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Instituto GESAP” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Instituto GESAP” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Instituto GESAP” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Instituto GESAP” top 3 ads schedules are: 224 days,17 days, and 47 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Instituto GESAP”‘s top 1 ad duration is 224 days. Every advertisement has a life cycle.
“Instituto GESAP” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Instituto GESAP” ad case study report

If you want to check the best ad case study of other advertisers related to “Instituto GESAP”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Instituto GESAP”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.