Award-winning Case Study For Instant Heart Rate By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Instant Heart Rate”, or large enterprises, they have established a Facebook page for advertising and promotion. “Instant Heart Rate” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Instant Heart Rate” through the method of adspy!

Instant Heart Rate Facebook ad Introduction by ad spy method

“Instant Heart Rate” introduction:Instant Heart Rate is the most accurate heart rate monitor for your mobile device. Hardware free and tested for accuracy by MDs, EMTs and fitness coaches.

“Instant Heart Rate” Facebook ads last run:2019-12-06 20:35:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Instant Heart Rate” ads data to help “Instant Heart Rate” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Instant Heart Rate”. In this report, we analyze in detail the best ad cases of “Instant Heart Rate”.

Instant Heart Rate Top3 Ads Case Study:

Advertisers Instant Heart Rate Instant Heart Rate Instant Heart Rate
Ad title Instantly Measure Heart Rate Instantly Measure Heart Rate Measure Heart Rate Instantly
Ad text "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re... "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re... "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re...
Ad format Video Video Video
Categories other other other
Duration 1 days 17 days 2 days
Like 450 499 34

Instant Heart Rate Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Instant Heart Rate” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Instant Heart Rate” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Instant Heart Rate” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Instantly Measure Heart Rate Instantly Measure Heart Rate Measure Heart Rate Instantly
Ad text  "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re...  "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re...  "I showed this app to my doctor, he tested it with his own heart rate monitor and got the same re...
Ad type  other  other  other
Ad word count 119  119  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Instant Heart Rate”, the text type used is other to obtain the best ad performance. “Instant Heart Rate” can use this copy style more. On the other hand, “Instant Heart Rate” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Instant Heart Rate” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Instant Heart Rate” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Instant Heart Rate” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Instant Heart Rate” top 3 ads schedules are: 1 days,17 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Instant Heart Rate”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Instant Heart Rate” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Instant Heart Rate” ad case study report

If you want to check the best ad case study of other advertisers related to “Instant Heart Rate”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Instant Heart Rate”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.