Award-winning Case Study For Inside Edition By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Inside Edition”, or large enterprises, they have established a Facebook page for advertising and promotion. “Inside Edition” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Inside Edition” through the method of adspy!

Inside Edition Facebook ad Introduction by ad spy method

“Inside Edition” introduction:Inside Edition is television's longest-running, top-rated, and most-honored syndicated newsmagazine.

“Inside Edition” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Inside Edition” ads data to help “Inside Edition” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Inside Edition”. In this report, we analyze in detail the best ad cases of “Inside Edition”.

Inside Edition Top3 Ads Case Study:

Advertisers Inside Edition Inside Edition Inside Edition
Ad title See Some of the World's Weirdest Pets Snapshots of a Childhood on Alcatraz The Best and the Worst of Celebrity Wedding Gowns
Ad text Some people keep dogs. They keep ... this. (skunk) Every morning, they went to school. And every morning, Dad went to prison. If you think her veil was over-the-top, wait until you see her dress.
Ad format Image Image Image
Categories TV Show TV Show TV Show
Duration 27 days 1 days 27 days
Like 0 3 1

Inside Edition Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Inside Edition” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Inside Edition” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Inside Edition” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title See Some of the World's Weirdest Pets Snapshots of a Childhood on Alcatraz The Best and the Worst of Celebrity Wedding Gowns
Ad text  Some people keep dogs. They keep ... this. (skunk)  Every morning, they went to school. And every morning, Dad went to prison.  If you think her veil was over-the-top, wait until you see her dress.
Ad type  other  other  other
Ad word count 50  74  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Inside Edition”, the text type used is other to obtain the best ad performance. “Inside Edition” can use this copy style more. On the other hand, “Inside Edition” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Inside Edition” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Inside Edition” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Inside Edition” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Inside Edition” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Inside Edition” top 3 ads schedules are: 27 days,1 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Inside Edition”‘s top 1 ad duration is 27 days. Every advertisement has a life cycle.
“Inside Edition” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Inside Edition” ad case study report

If you want to check the best ad case study of other advertisers related to “Inside Edition”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Inside Edition”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.