Award-winning Case Study For Innovative Metalworx By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Innovative Metalworx”, or large enterprises, they have established a Facebook page for advertising and promotion. “Innovative Metalworx” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Innovative Metalworx” through the method of adspy!

Innovative Metalworx Facebook ad Introduction by ad spy method

“Innovative Metalworx” introduction:Innovative Metalworx is a company based in Queanbeyan, NSW that creates customised metalwork pieces.

“Innovative Metalworx” Facebook ads last run:2020-02-03 23:35:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Innovative Metalworx” ads data to help “Innovative Metalworx” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Innovative Metalworx”. In this report, we analyze in detail the best ad cases of “Innovative Metalworx”.

Innovative Metalworx Top3 Ads Case Study:

Advertisers Innovative Metalworx Innovative Metalworx Innovative Metalworx
Ad title Photos from Innovative Metalworx's post Innovative Metalworx Innovative Metalworx
Ad text Something special to celebrate this weekend with !!!! At Innovative Metalworx, we bring your ideas to life. Whether you're looking for a custom gasket ... We are taking a much needed extended break over Easter until after Anzac Day! Business will be ba...
Ad format Carousel Image Image
Categories Metal Supplier Metal Supplier Metal Supplier
Duration 2 days 273 days 7 days
Like 76 172 0

Innovative Metalworx Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Innovative Metalworx” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Innovative Metalworx” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Innovative Metalworx” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Innovative Metalworx's post Innovative Metalworx Innovative Metalworx
Ad text  Something special to celebrate this weekend with !!!!  At Innovative Metalworx, we bring your ideas to life. Whether you're looking for a custom gasket ...  We are taking a much needed extended break over Easter until after Anzac Day! Business will be ba...
Ad type  other  other  other
Ad word count 53  706  171

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Innovative Metalworx”, the text type used is other to obtain the best ad performance. “Innovative Metalworx” can use this copy style more. On the other hand, “Innovative Metalworx” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Innovative Metalworx” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Innovative Metalworx” are:N/A,CONTACT_US,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Innovative Metalworx” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Innovative Metalworx” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Innovative Metalworx” top 3 ads schedules are: 2 days,273 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Innovative Metalworx”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Innovative Metalworx” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Innovative Metalworx” ad case study report

If you want to check the best ad case study of other advertisers related to “Innovative Metalworx”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Innovative Metalworx”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.