Award-winning Case Study For Innisfree Vietnam By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Innisfree Vietnam”, or large enterprises, they have established a Facebook page for advertising and promotion. “Innisfree Vietnam” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Innisfree Vietnam” through the method of adspy!

Innisfree Vietnam Facebook ad Introduction by ad spy method

“Innisfree Vietnam” introduction:This is the official page of innisfree Vietnam. Innisfree is a Korean naturalism cosmetic brand that shares natural benefit from clean Jeju island.

“Innisfree Vietnam” Facebook ads last run:2020-02-22 11:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Innisfree Vietnam” ads data to help “Innisfree Vietnam” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Innisfree Vietnam”. In this report, we analyze in detail the best ad cases of “Innisfree Vietnam”.

Innisfree Vietnam Top3 Ads Case Study:

Advertisers Innisfree Vietnam Innisfree Vietnam Innisfree Vietnam
Ad title Happy 20th inniBIRTHDAY Jeju Pomegranate Revitalizing Serum 2020 Innisfree Vietnam
Ad text Happy 20th inniBIRTHDAY! Từ 2000 - 2020, đây là hành trình 20 năm innisfree đã đến và chăm sóc l... "#SealThatGrow: Đánh thức làn da sáng rạng rỡ với Jeju Pomegranate Revitalizing Serum Sau Tết, l... [Ưu đãi mua sắm] Chào tháng 2 với những quà tặng ngọt ngào từ innisfree! Tháng 2 gõ cửa cùng bao ...
Ad format Video Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 2465 1168 7

Innisfree Vietnam Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Innisfree Vietnam” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Innisfree Vietnam” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Innisfree Vietnam” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Happy 20th inniBIRTHDAY Jeju Pomegranate Revitalizing Serum 2020 Innisfree Vietnam
Ad text  Happy 20th inniBIRTHDAY! Từ 2000 - 2020, đây là hành trình 20 năm innisfree đã đến và chăm sóc l...  "#SealThatGrow: Đánh thức làn da sáng rạng rỡ với Jeju Pomegranate Revitalizing Serum Sau Tết, l...  [Ưu đãi mua sắm] Chào tháng 2 với những quà tặng ngọt ngào từ innisfree! Tháng 2 gõ cửa cùng bao ...
Ad type  other  other  other
Ad word count 611  683  772

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Innisfree Vietnam”, the text type used is other to obtain the best ad performance. “Innisfree Vietnam” can use this copy style more. On the other hand, “Innisfree Vietnam” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Innisfree Vietnam” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Innisfree Vietnam” are:SHOP_NOW,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Innisfree Vietnam” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Innisfree Vietnam” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Innisfree Vietnam” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Innisfree Vietnam”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Innisfree Vietnam” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Innisfree Vietnam” ad case study report

If you want to check the best ad case study of other advertisers related to “Innisfree Vietnam”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Innisfree Vietnam”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.