Award-winning Case Study For ING España By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ING España”, or large enterprises, they have established a Facebook page for advertising and promotion. “ING España” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ING España” through the method of adspy!

ING España Facebook ad Introduction by ad spy method

“ING España” introduction:Bienvenidos a la página oficial en Facebook de ING España Horario de Atención al Cliente: Lunes a Viernes de 8 a 22 horas.

“ING España” Facebook ads last run:2020-01-19 19:41:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ING España” ads data to help “ING España” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ING España”. In this report, we analyze in detail the best ad cases of “ING España”.

ING España Top3 Ads Case Study:

Advertisers ING España ING España ING España
Ad title ING España ING España ING
Ad text Si sientes que ahorrar es un gran esfuerzo, solo tienes que cambiar el chip.  Si sientes que ahorrar es un gran esfuerzo, solo tienes que cambiar el chip.  Tener todas las tarjetas gratis no es propio de un banco, es más de un Banco no Banco.
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 5 days
Like 1023 1524 109

ING España Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ING España” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ING España” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ING España” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ING España ING España ING
Ad text  Si sientes que ahorrar es un gran esfuerzo, solo tienes que cambiar el chip.  Si sientes que ahorrar es un gran esfuerzo, solo tienes que cambiar el chip.  Tener todas las tarjetas gratis no es propio de un banco, es más de un Banco no Banco.
Ad type  other  other  other
Ad word count 77  77  86

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ING España”, the text type used is other to obtain the best ad performance. “ING España” can use this copy style more. On the other hand, “ING España” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ING España” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ING España” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “ING España” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ING España” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ING España” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ING España”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ING España” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ING España” ad case study report

If you want to check the best ad case study of other advertisers related to “ING España”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ING España”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.