Award-winning Case Study For ING Australia By Adspy - BigSpy
Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "ING Australia", or large enterprises, they have established a Facebook page for advertising and promotion. "ING Australia" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "ING Australia" through the method of adspy!You can check for more information on our website top niches on tiktok.
ING Australia Facebook ad Introduction by ad spy method
"ING Australia" introduction:We're here to help 24/7! Keep comments ‘family friendly’ and check out our House Rules: http://bddy.me/HyETzU
"ING Australia" Facebook ads last run:2020-02-17 05:56:37
BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on how much tiktok ads cost.
BigSpy tracks and analyzes "ING Australia" ads data to help "ING Australia" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "social ad scout" "How To Use Facebook Ad Create A Survey".
Now BigSpy generates an ad report for "ING Australia". In this report, we analyze in detail the best ad cases of "ING Australia".
ING Australia Top3 Ads Case Study:
1st | 2nd | 3rd | |
Advertisers | ING Australia | ING Australia | ING Australia |
Ad title | ING Dreamstarter | Good things come in threes | Save up to 30% on new policies online |
Ad text | With 10 million gifts discarded each festive season, this year buy gifts that are good for people... | Here are three great reasons to open an Orange Everyday account: 1. No monthly fees 2. No ATM fee... | Claire and Cooper love cooking up a storm. And they like saving on their insurance with ING Home ... |
CTA type | SHOP_NOW | LEARN_MORE | LEARN_MORE |
Ad format | Carousel | Image | Image |
Categories | other | other | other |
Duration | 1 days | 1 days | 1 days |
Like | 162 | 52 | 12 |
ING Australia Facebook ad case study and analytics
1.Ad format case study:
The ad formats used by "ING Australia" top 3 ads are: Carousel,Image, and Image.
Ad format analytics and optimization suggestions:
The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.
"ING Australia" likes to use Carousel ads as material. In fact, Facebook's creatives determine the user's first sense. "ING Australia" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.
2. Ad copy case study:
1st | 2nd | 3rd | |
Ad title | ING Dreamstarter | Good things come in threes | Save up to 30% on new policies online |
Ad text | With 10 million gifts discarded each festive season, this year buy gifts that are good for people... | Here are three great reasons to open an Orange Everyday account: 1. No monthly fees 2. No ATM fee... | Claire and Cooper love cooking up a storm. And they like saving on their insurance with ING Home ... |
Ad type | other | other | other |
Ad word count | 130 | 186 | 118 |
The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "ING Australia", the text type used is other to obtain the best ad performance. "ING Australia" can use this copy style more. On the other hand, "ING Australia" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.
Ad copy analytics and optimization suggestions:
Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "ING Australia" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check shopify best sellers.
3. Type of CTA case study:
The types of CTA used by "ING Australia" are:SHOP_NOW,LEARN_MORE,LEARN_MORE.
Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help "ING Australia" gets a higher conversion.
CTA analytics and optimization recommendations:
Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "ING Australia" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check CommerceInspector alternative.
4. Ad schedule case study:
When doing Facebook ad marketing, "ING Australia" top 3 ads schedules are: 1 days,1 days, and 1 days.
Ad scheduling analytics and optimization suggestions:
Your ads are not valuable 24 hours a day, 7 days a week.
Check your Facebook ad report, you will find that the "ING Australia"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"ING Australia" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “successful shopify dropshipping stores“ ”google trends dropshipping“.
Related "ING Australia" ad case study report
If you want to check the best ad case study of other advertisers related to "ING Australia", you can click the name below to view the related report.
Finally, the above is the ad spy and case study for "ING Australia". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.