Award-winning Case Study For Infinight - Your night planner By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Infinight - Your night planner”, or large enterprises, they have established a Facebook page for advertising and promotion. “Infinight - Your night planner” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Infinight - Your night planner” through the method of adspy!

Infinight - Your night planner Facebook ad Introduction by ad spy method

“Infinight - Your night planner” introduction:infinight is an all-in-one platform and social network which enables users all around the world to find the best bars, clubs and events, based on their location and tastes. infinight also aims to bridge the gap between venue owners and their clients.

“Infinight - Your night planner” Facebook ads last run:2020-02-07 18:54:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Infinight - Your night planner” ads data to help “Infinight - Your night planner” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Infinight - Your night planner”. In this report, we analyze in detail the best ad cases of “Infinight - Your night planner”.

Infinight - Your night planner Top3 Ads Case Study:

Advertisers Infinight - Your night planner Infinight - Your night planner Infinight - Your night planner
Ad title SCH ♛ Bypass Club Geneva ♛ SA 27.04 Download the free app A la recherche des meilleures soirées dans ta ville ?
Ad text SCH à Genève ce samedi pour un showcase exlusif ! Pré-ventes disponibles (nombre limité) pour éc... EHL : Fete finale association partners with infinight and allows you to get exclusive deals for e... Tire le maximum de ce que ta ville peut te donner - une application qui te permet de rester au co...
Ad format Image Image Image
Categories App Page App Page App Page
Duration 2 days 1 days 1 days
Like 0 0 0

Infinight - Your night planner Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Infinight - Your night planner” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Infinight - Your night planner” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Infinight - Your night planner” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SCH ♛ Bypass Club Geneva ♛ SA 27.04 Download the free app A la recherche des meilleures soirées dans ta ville ?
Ad text  SCH à Genève ce samedi pour un showcase exlusif ! Pré-ventes disponibles (nombre limité) pour éc...  EHL : Fete finale association partners with infinight and allows you to get exclusive deals for e...  Tire le maximum de ce que ta ville peut te donner - une application qui te permet de rester au co...
Ad type  other  other  other
Ad word count 157  112  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Infinight - Your night planner”, the text type used is other to obtain the best ad performance. “Infinight - Your night planner” can use this copy style more. On the other hand, “Infinight - Your night planner” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Infinight - Your night planner” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Infinight - Your night planner” are:BUY_TICKETS,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Infinight - Your night planner” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Infinight - Your night planner” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Infinight - Your night planner” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Infinight - Your night planner”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Infinight - Your night planner” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Infinight - Your night planner” ad case study report

If you want to check the best ad case study of other advertisers related to “Infinight - Your night planner”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Infinight - Your night planner”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.