Award-winning Case Study For Indigo, Chapters and Coles By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Indigo, Chapters and Coles”, or large enterprises, they have established a Facebook page for advertising and promotion. “Indigo, Chapters and Coles” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Indigo, Chapters and Coles” through the method of adspy!

Indigo, Chapters and Coles Facebook ad Introduction by ad spy method

“Indigo, Chapters and Coles” introduction:Indigo is Canada’s largest purveyor of ideas and inspiration to enrich your life.

“Indigo, Chapters and Coles” Facebook ads last run:2020-02-17 08:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Indigo, Chapters and Coles” ads data to help “Indigo, Chapters and Coles” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Indigo, Chapters and Coles”. In this report, we analyze in detail the best ad cases of “Indigo, Chapters and Coles”.

Indigo, Chapters and Coles Top3 Ads Case Study:

Advertisers Indigo, Chapters and Coles Indigo, Chapters and Coles Indigo, Chapters and Coles
Ad title Medela: For Every Breastfeeding Journey Medela: For Every Breastfeeding Journey Claudette Golden
Ad text The NEW Medela Freestyle Flex™ double electric breast pump is lightweight, compact & USB-chargeab... The NEW Medela Freestyle Flex™ double electric breast pump is lightweight, compact & USB-chargeab... Did you know we sell these? Find 1000s more at
Ad format Image Image Carousel
Categories other other other
Duration 4 days 3 days 1 days
Like 72 152 0

Indigo, Chapters and Coles Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Indigo, Chapters and Coles” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Indigo, Chapters and Coles” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Indigo, Chapters and Coles” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Medela: For Every Breastfeeding Journey Medela: For Every Breastfeeding Journey Claudette Golden
Ad text  The NEW Medela Freestyle Flex™ double electric breast pump is lightweight, compact & USB-chargeab...  The NEW Medela Freestyle Flex™ double electric breast pump is lightweight, compact & USB-chargeab...  Did you know we sell these? Find 1000s more at
Ad type  other  other  other
Ad word count 150  150  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Indigo, Chapters and Coles”, the text type used is other to obtain the best ad performance. “Indigo, Chapters and Coles” can use this copy style more. On the other hand, “Indigo, Chapters and Coles” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Indigo, Chapters and Coles” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Indigo, Chapters and Coles” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Indigo, Chapters and Coles” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Indigo, Chapters and Coles” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Indigo, Chapters and Coles” top 3 ads schedules are: 4 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Indigo, Chapters and Coles”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Indigo, Chapters and Coles” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Indigo, Chapters and Coles” ad case study report

If you want to check the best ad case study of other advertisers related to “Indigo, Chapters and Coles”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Indigo, Chapters and Coles”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.