Award-winning Case Study For Indiana On Tap By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Indiana On Tap”, or large enterprises, they have established a Facebook page for advertising and promotion. “Indiana On Tap” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Indiana On Tap” through the method of adspy!

Indiana On Tap Facebook ad Introduction by ad spy method

“Indiana On Tap” introduction:We are the state's premier craft beer media, marketing and events company.

“Indiana On Tap” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Indiana On Tap” ads data to help “Indiana On Tap” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Indiana On Tap”. In this report, we analyze in detail the best ad cases of “Indiana On Tap”.

Indiana On Tap Top3 Ads Case Study:

Advertisers Indiana On Tap Indiana On Tap Indiana On Tap
Ad title Indiana Homebrew Palooza - Sat, June 22nd Rushville 'Libations by the Levee' Unlimited Craft Beer & Spirits Samples for $15!
Ad text Indiana's LARGEST Homebrew Festival for Craft Beer Fans is Coming to Westfield! Rushville's Biggest Summer Event Returns on Saturday, July 13th! Tickets Now on Sale! Our March 29th Tasting Society Event will feature the most breweries & distilleries to date.
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 5 days 1 days 1 days
Like 10 1 5

Indiana On Tap Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Indiana On Tap” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Indiana On Tap” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Indiana On Tap” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Indiana Homebrew Palooza - Sat, June 22nd Rushville 'Libations by the Levee' Unlimited Craft Beer & Spirits Samples for $15!
Ad text  Indiana's LARGEST Homebrew Festival for Craft Beer Fans is Coming to Westfield!  Rushville's Biggest Summer Event Returns on Saturday, July 13th! Tickets Now on Sale!  Our March 29th Tasting Society Event will feature the most breweries & distilleries to date.
Ad type  other  other  other
Ad word count 79  85  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Indiana On Tap”, the text type used is other to obtain the best ad performance. “Indiana On Tap” can use this copy style more. On the other hand, “Indiana On Tap” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Indiana On Tap” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Indiana On Tap” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Indiana On Tap” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Indiana On Tap” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Indiana On Tap” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Indiana On Tap”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Indiana On Tap” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Indiana On Tap” ad case study report

If you want to check the best ad case study of other advertisers related to “Indiana On Tap”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Indiana On Tap”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.