Award-winning Case Study For Indian Express By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Indian Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Indian Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Indian Express” through the method of adspy!

Indian Express Facebook ad Introduction by ad spy method

“Indian Express” introduction:Journalism of Courage. It all starts here. http://twitter.com/IndianExpress; https://google.com/+IndianExpress youtube.com/indianexpress

“Indian Express” Facebook ads last run:2020-02-10 17:02:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Indian Express” ads data to help “Indian Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Indian Express”. In this report, we analyze in detail the best ad cases of “Indian Express”.

Indian Express Top3 Ads Case Study:

 1st2nd3rd
Advertisers Indian Express Indian Express Indian Express
Ad title House of Hope: A former pastor and wife help rebuild a remote area of Nagaland Shilpa Shetty and Raj Kundra blessed with a baby girl, Bhumi Pednekar, Farah Khan congratulate the parents 26/11 attacks: Made Kasab say ‘Bharat Mata Ki Jai’ at Metro Junction, writes Rakesh Maria in his book
Ad text In the drug-ravaged and conflict-ridden district of Tuensang, Chingmak Kejong and Phutoli Shikhu ... Shilpa Shetty & Raj Kundra have been blessed with a baby girl. Maria said Kasab was made to believe since childhood that Muslims were not allowed to offer praye...
CTA type LEARN_MORE N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 303 21452 44

Indian Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Indian Express” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Indian Express” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Indian Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title House of Hope: A former pastor and wife help rebuild a remote area of Nagaland Shilpa Shetty and Raj Kundra blessed with a baby girl, Bhumi Pednekar, Farah Khan congratulate the parents 26/11 attacks: Made Kasab say ‘Bharat Mata Ki Jai’ at Metro Junction, writes Rakesh Maria in his book
Ad text  In the drug-ravaged and conflict-ridden district of Tuensang, Chingmak Kejong and Phutoli Shikhu ...  Shilpa Shetty & Raj Kundra have been blessed with a baby girl.  Maria said Kasab was made to believe since childhood that Muslims were not allowed to offer praye...
Ad type  other  other  other
Ad word count 280  62  150

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Indian Express”, the text type used is other to obtain the best ad performance. “Indian Express” can use this copy style more. On the other hand, “Indian Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Indian Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Indian Express” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Indian Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Indian Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Indian Express” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Indian Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Indian Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Indian Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Indian Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Indian Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.