Award-winning Case Study For In Touch Weekly By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “In Touch Weekly”, or large enterprises, they have established a Facebook page for advertising and promotion. “In Touch Weekly” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “In Touch Weekly” through the method of adspy!

In Touch Weekly Facebook ad Introduction by ad spy method

“In Touch Weekly” introduction:Providing fun, informative coverage of celebrity news, fashion, beauty, relationships and lifestyle! Visit us here:

“In Touch Weekly” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “In Touch Weekly” ads data to help “In Touch Weekly” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “In Touch Weekly”. In this report, we analyze in detail the best ad cases of “In Touch Weekly”.

In Touch Weekly Top3 Ads Case Study:

Advertisers In Touch Weekly In Touch Weekly In Touch Weekly
Ad title Justin Bieber Recalls 'Reckless' Relationship With Ex Selena Gomez Vanessa Bryant's Mom 'Has Been Her Rock' Amid Kobe and Gianna's Deaths In Honor of Kourtney's Birthday, Thirst Traps!
Ad text Justin Bieber didn't hold back when talking about his prior relationship with Selena Gomez.  Vanessa is leaning on her mom during the toughest of times. 22 Times Kourtney Kardashian Bared an Insane Amount of Skin Proving 40 Looks Great on Her
Ad format Image Image Image
Categories other other Magazine
Duration 1 days 1 days 1 days
Like 1 141 0

In Touch Weekly Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “In Touch Weekly” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“In Touch Weekly” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “In Touch Weekly” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Justin Bieber Recalls 'Reckless' Relationship With Ex Selena Gomez Vanessa Bryant's Mom 'Has Been Her Rock' Amid Kobe and Gianna's Deaths In Honor of Kourtney's Birthday, Thirst Traps!
Ad text  Justin Bieber didn't hold back when talking about his prior relationship with Selena Gomez.  Vanessa is leaning on her mom during the toughest of times.  22 Times Kourtney Kardashian Bared an Insane Amount of Skin Proving 40 Looks Great on Her
Ad type  other  other  other
Ad word count 92  59  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “In Touch Weekly”, the text type used is other to obtain the best ad performance. “In Touch Weekly” can use this copy style more. On the other hand, “In Touch Weekly” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “In Touch Weekly” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “In Touch Weekly” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “In Touch Weekly” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “In Touch Weekly” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “In Touch Weekly” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “In Touch Weekly”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“In Touch Weekly” should put ads in the best time period, so that ads get the most value in a limited time.

Related “In Touch Weekly” ad case study report

If you want to check the best ad case study of other advertisers related to “In Touch Weekly”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “In Touch Weekly”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.