Award-winning Case Study For IMS Proschool By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IMS Proschool”, or large enterprises, they have established a Facebook page for advertising and promotion. “IMS Proschool” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IMS Proschool” through the method of adspy!

IMS Proschool Facebook ad Introduction by ad spy method

“IMS Proschool” introduction:Proschool provides full time and part time certification programs in finance. Join us on facebook for interesting info/tips on careers in general and finance in particular.

“IMS Proschool” Facebook ads last run:2020-02-17 09:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IMS Proschool” ads data to help “IMS Proschool” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IMS Proschool”. In this report, we analyze in detail the best ad cases of “IMS Proschool”.

IMS Proschool Top3 Ads Case Study:

Advertisers IMS Proschool IMS Proschool IMS Proschool
Ad title Digital Marketing Program Financial Modeling Certification PG Program in Investment Banking & Capital Market
Ad text Kick start your career in Digital Marketing with a 3 months certification program. Learn SEO, So... Learn Financial Modeling with IMS Proschool ✔️Investment Banking, Equity Research, Project Finan... Make your career in investment banking with PG Certification from NSE Academy ✔️ Get 100% Placeme...
Ad format Image Carousel Carousel
Categories Education Education Education
Duration 25 days 1 days 1 days
Like 902 51 0

IMS Proschool Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IMS Proschool” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IMS Proschool” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IMS Proschool” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Digital Marketing Program Financial Modeling Certification PG Program in Investment Banking & Capital Market
Ad text  Kick start your career in Digital Marketing with a 3 months certification program. Learn SEO, So...  Learn Financial Modeling with IMS Proschool ✔️Investment Banking, Equity Research, Project Finan...  Make your career in investment banking with PG Certification from NSE Academy ✔️ Get 100% Placeme...
Ad type  other  other  other
Ad word count 232  230  311

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IMS Proschool”, the text type used is other to obtain the best ad performance. “IMS Proschool” can use this copy style more. On the other hand, “IMS Proschool” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IMS Proschool” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IMS Proschool” are:LEARN_MORE,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IMS Proschool” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IMS Proschool” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IMS Proschool” top 3 ads schedules are: 25 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IMS Proschool”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“IMS Proschool” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IMS Proschool” ad case study report

If you want to check the best ad case study of other advertisers related to “IMS Proschool”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IMS Proschool”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.