Award-winning Case Study For Imperial War Museum London By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imperial War Museum London”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imperial War Museum London” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imperial War Museum London” through the method of adspy!

Imperial War Museum London Facebook ad Introduction by ad spy method

“Imperial War Museum London” introduction:IWM London tells the stories of people’s experiences of modern war and conflict.

“Imperial War Museum London” Facebook ads last run:2020-01-24 18:32:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imperial War Museum London” ads data to help “Imperial War Museum London” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imperial War Museum London”. In this report, we analyze in detail the best ad cases of “Imperial War Museum London”.

Imperial War Museum London Top3 Ads Case Study:

 1st2nd3rd
Advertisers Imperial War Museum London Imperial War Museum London Imperial War Museum London
Ad title Visit IWM London this Easter. Free entry for all. Making a New World at IWM London. Free entry for all. Making a New World, ends 31 March at IWM London
Ad text Keep the family entertained this Easter at IWM London. Get hands-on with real artefacts and uncov... It's your last chance to see Making a New World, our season of "four fantastic free exhibitions" ... An artillery sound ranging film provides a poignant image of what the end of the First World War ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Art Museum Art Museum Art Museum
Duration 1 days 6 days 1 days
Like 55 35 16

Imperial War Museum London Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imperial War Museum London” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imperial War Museum London” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imperial War Museum London” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Visit IWM London this Easter. Free entry for all. Making a New World at IWM London. Free entry for all. Making a New World, ends 31 March at IWM London
Ad text  Keep the family entertained this Easter at IWM London. Get hands-on with real artefacts and uncov...  It's your last chance to see Making a New World, our season of "four fantastic free exhibitions" ...  An artillery sound ranging film provides a poignant image of what the end of the First World War ...
Ad type  other  other  other
Ad word count 291  295  287

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imperial War Museum London”, the text type used is other to obtain the best ad performance. “Imperial War Museum London” can use this copy style more. On the other hand, “Imperial War Museum London” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imperial War Museum London” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Imperial War Museum London” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Imperial War Museum London” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imperial War Museum London” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imperial War Museum London” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imperial War Museum London”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Imperial War Museum London” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imperial War Museum London” ad case study report

If you want to check the best ad case study of other advertisers related to “Imperial War Museum London”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imperial War Museum London”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.