Award-winning Case Study For Imperial London Hotels By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imperial London Hotels”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imperial London Hotels” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imperial London Hotels” through the method of adspy!

Imperial London Hotels Facebook ad Introduction by ad spy method

“Imperial London Hotels” introduction:Our seven hotels are all located in the heart of Bloomsbury, central London. Book online for our best available rates including English Breakfast & VAT.

“Imperial London Hotels” Facebook ads last run:2020-02-17 07:24:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imperial London Hotels” ads data to help “Imperial London Hotels” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imperial London Hotels”. In this report, we analyze in detail the best ad cases of “Imperial London Hotels”.

Imperial London Hotels Top3 Ads Case Study:

Advertisers Imperial London Hotels Imperial London Hotels Imperial London Hotels
Ad title Travel Agents' site Travel Agents' Site Travel Agents' site
Ad text Discounted rates and easy booking, exclusively for travel agents. Register online today. Exclusive travel agents' site—login & easily book guests into any of our 7 London hotels. Discounted rates and easy booking, exclusively for travel agents. Register online today.
Ad format Image Image Image
Categories Hotel Hotel Hotel
Duration 274 days 274 days 274 days
Like 0 1 2

Imperial London Hotels Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imperial London Hotels” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imperial London Hotels” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imperial London Hotels” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Travel Agents' site Travel Agents' Site Travel Agents' site
Ad text  Discounted rates and easy booking, exclusively for travel agents. Register online today.  Exclusive travel agents' site—login & easily book guests into any of our 7 London hotels.  Discounted rates and easy booking, exclusively for travel agents. Register online today.
Ad type  other  other  other
Ad word count 88  89  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imperial London Hotels”, the text type used is other to obtain the best ad performance. “Imperial London Hotels” can use this copy style more. On the other hand, “Imperial London Hotels” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imperial London Hotels” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Imperial London Hotels” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Imperial London Hotels” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imperial London Hotels” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imperial London Hotels” top 3 ads schedules are: 274 days,274 days, and 274 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imperial London Hotels”‘s top 1 ad duration is 274 days. Every advertisement has a life cycle.
“Imperial London Hotels” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imperial London Hotels” ad case study report

If you want to check the best ad case study of other advertisers related to “Imperial London Hotels”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imperial London Hotels”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.