Award-winning Case Study For Imperial Auto Auctions By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imperial Auto Auctions”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imperial Auto Auctions” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imperial Auto Auctions” through the method of adspy!

Imperial Auto Auctions Facebook ad Introduction by ad spy method

“Imperial Auto Auctions” introduction:Weekly bank repossessed vehicle auctions.

“Imperial Auto Auctions” Facebook ads last run:2020-02-12 05:02:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imperial Auto Auctions” ads data to help “Imperial Auto Auctions” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imperial Auto Auctions”. In this report, we analyze in detail the best ad cases of “Imperial Auto Auctions”.

Imperial Auto Auctions Top3 Ads Case Study:

Advertisers Imperial Auto Auctions Imperial Auto Auctions Imperial Auto Auctions
Ad title MFC Bank Repossessed Vehicle Auction MFC Bank Repo Vehicle Auction Standard Bank Repo & Fleet Vehicle Auction
Ad text Over 120 bank repossessed vehicles on auction at MFC Auction House and they will be sold at below... Over 150 bank repossessed vehicles on auction at MFC Auction House and they will be sold at below... Join us for the Standard Bank Repo & Fleet vehicle auction as we sell 138 vehicles at below marke...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 92 109 44

Imperial Auto Auctions Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imperial Auto Auctions” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imperial Auto Auctions” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imperial Auto Auctions” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MFC Bank Repossessed Vehicle Auction MFC Bank Repo Vehicle Auction Standard Bank Repo & Fleet Vehicle Auction
Ad text  Over 120 bank repossessed vehicles on auction at MFC Auction House and they will be sold at below...  Over 150 bank repossessed vehicles on auction at MFC Auction House and they will be sold at below...  Join us for the Standard Bank Repo & Fleet vehicle auction as we sell 138 vehicles at below marke...
Ad type  other  other  other
Ad word count 1022  1022  787

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imperial Auto Auctions”, the text type used is other to obtain the best ad performance. “Imperial Auto Auctions” can use this copy style more. On the other hand, “Imperial Auto Auctions” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imperial Auto Auctions” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Imperial Auto Auctions” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Imperial Auto Auctions” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imperial Auto Auctions” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imperial Auto Auctions” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imperial Auto Auctions”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Imperial Auto Auctions” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imperial Auto Auctions” ad case study report

If you want to check the best ad case study of other advertisers related to “Imperial Auto Auctions”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imperial Auto Auctions”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.