Award-winning Case Study For Imperia Online By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imperia Online”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imperia Online” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imperia Online” through the method of adspy!

Imperia Online Facebook ad Introduction by ad spy method

“Imperia Online” introduction:Welcome to the Official Facebook Page of Imperia Online! Have fun with us, stay tuned for important news and, above all, be part of our great community!

“Imperia Online” Facebook ads last run:2020-01-24 18:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imperia Online” ads data to help “Imperia Online” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imperia Online”. In this report, we analyze in detail the best ad cases of “Imperia Online”.

Imperia Online Top3 Ads Case Study:

Advertisers Imperia Online Imperia Online Imperia Online
Ad title Are You Ready to Fight? Are You Ready to Fight? Are You Ready to Fight?
Ad text Your enemies are at your gates! Defend your Empire and conquer the Realm. Your enemies are at your gates! Defend your Empire and conquer the Realm. Your enemies are at your gates! Defend your Empire and conquer the Realm.
Ad format Image Image Image
Categories Gaming Video Creator Gaming Video Creator Gaming Video Creator
Duration 572 days 568 days 561 days
Like 6929 1760 2952

Imperia Online Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imperia Online” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imperia Online” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imperia Online” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Are You Ready to Fight? Are You Ready to Fight? Are You Ready to Fight?
Ad text  Your enemies are at your gates! Defend your Empire and conquer the Realm.  Your enemies are at your gates! Defend your Empire and conquer the Realm.  Your enemies are at your gates! Defend your Empire and conquer the Realm.
Ad type  other  other  other
Ad word count 73  73  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imperia Online”, the text type used is other to obtain the best ad performance. “Imperia Online” can use this copy style more. On the other hand, “Imperia Online” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imperia Online” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Imperia Online” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Imperia Online” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imperia Online” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imperia Online” top 3 ads schedules are: 572 days,568 days, and 561 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imperia Online”‘s top 1 ad duration is 572 days. Every advertisement has a life cycle.
“Imperia Online” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imperia Online” ad case study report

If you want to check the best ad case study of other advertisers related to “Imperia Online”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imperia Online”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.