iMoney 智富雜誌 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “iMoney 智富雜誌” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “iMoney 智富雜誌” ads and analyzes advertising data to help “iMoney 智富雜誌” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “iMoney 智富雜誌”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “iMoney 智富雜誌”.

iMoney 智富雜誌 Facebook adspy

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“iMoney 智富雜誌” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers iMoney 智富雜誌 iMoney 智富雜誌 iMoney 智富雜誌
Ad title 投你所想,符合你價值觀的投資策略是甚麼? 市場波動做「債主」最好? iMoney 智富雜誌
Ad text 原來一家企業的性別多元性,都會影響整體營運表現。瑞銀《性別視野創造財富》的報告中指出,「如企業的董事會至少有20%的領導崗位由女性擔任,這家公司在各個指標方面的盈利表現一般勝於性別多元化較低的同... 市場波動做「債主」最好? 2019將近過了一半,投資市場充滿著「驚」「喜」。原以為今年要延續去年的跌勢,年初美國聯儲局轉鴿,全球市場「熊轉牛」,其後中美貿易戰針鋒相對,又令市場風雲變色。面對種... 煤氣創新高!想知更多股、樓、理財、科技、健康資訊,即Like iMoney Facebook專頁啦!
CTA type LEARN_MORE LEARN_MORE LIKE_PAGE
Ad format Image Image Image
Categories other other Magazine
Duration 1 days 4 days 62 days
Like 24 18 35

iMoney 智富雜誌 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “iMoney 智富雜誌” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title投你所想,符合你價值觀的投資策略是甚麼?市場波動做「債主」最好?iMoney 智富雜誌
Ad text 原來一家企業的性別多元性,都會影響整體營運表現。瑞銀《性別視野創造財富》的報告中指出,「如企業的董事會至少有20%的領導崗位由女性擔任,這家公司在各個指標方面的盈利表現一般勝於性別多元化較低的同... 市場波動做「債主」最好? 2019將近過了一半,投資市場充滿著「驚」「喜」。原以為今年要延續去年的跌勢,年初美國聯儲局轉鴿,全球市場「熊轉牛」,其後中美貿易戰針鋒相對,又令市場風雲變色。面對種... 煤氣創新高!想知更多股、樓、理財、科技、健康資訊,即Like iMoney Facebook專頁啦!
Ad type other other other
Ad word count234 403 50

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “iMoney 智富雜誌”, the text type used is other to obtain the best advertising results. “iMoney 智富雜誌” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “iMoney 智富雜誌” are:LEARN_MORE,LEARN_MORE,LIKE_PAGE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “iMoney 智富雜誌” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“iMoney 智富雜誌” When Facebook ads are placed on Facebook, the ad schedules are 1 days,4 days, and 62 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “iMoney 智富雜誌”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.