Award-winning Case Study For Imobiliária Cidade By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imobiliária Cidade”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imobiliária Cidade” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imobiliária Cidade” through the method of adspy!

Imobiliária Cidade Facebook ad Introduction by ad spy method

“Imobiliária Cidade” introduction:Comprar, Vender ou Alugar. As melhores opções você encontra aqui!

“Imobiliária Cidade” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imobiliária Cidade” ads data to help “Imobiliária Cidade” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imobiliária Cidade”. In this report, we analyze in detail the best ad cases of “Imobiliária Cidade”.

Imobiliária Cidade Top3 Ads Case Study:

Advertisers Imobiliária Cidade Imobiliária Cidade Imobiliária Cidade
Ad title Imobiliária Cidade Timeline Photos Photos from Imobiliária Cidade's post
Ad text Casa residencial para venda no bairro Florais do Paraná Realize seu sonho da casa própria em um ... ⚠OPORTUNIDADE❗ ÚNICA UNIDADE no Ed. Ana Julia, empreendimento Saraiva de Rezende Construtora Ap... Sobrado para venda no bairro Porto Seguro em Cascavel REF: 97133.001 R. Otelo Celestino de Casti...
Ad format Video Image Carousel
Categories Real Estate Company Real Estate Company Real Estate Company
Duration 1 days 1 days 9 days
Like 3 7 5

Imobiliária Cidade Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imobiliária Cidade” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imobiliária Cidade” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imobiliária Cidade” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Imobiliária Cidade Timeline Photos Photos from Imobiliária Cidade's post
Ad text  Casa residencial para venda no bairro Florais do Paraná Realize seu sonho da casa própria em um ...  ⚠OPORTUNIDADE❗ ÚNICA UNIDADE no Ed. Ana Julia, empreendimento Saraiva de Rezende Construtora Ap...  Sobrado para venda no bairro Porto Seguro em Cascavel REF: 97133.001 R. Otelo Celestino de Casti...
Ad type  other  other  other
Ad word count 285  417  783

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imobiliária Cidade”, the text type used is other to obtain the best ad performance. “Imobiliária Cidade” can use this copy style more. On the other hand, “Imobiliária Cidade” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imobiliária Cidade” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WHATSAPP_MESSAGE” help “Imobiliária Cidade” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imobiliária Cidade” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imobiliária Cidade” top 3 ads schedules are: 1 days,1 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imobiliária Cidade”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Imobiliária Cidade” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imobiliária Cidade” ad case study report

If you want to check the best ad case study of other advertisers related to “Imobiliária Cidade”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imobiliária Cidade”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.