Award-winning Case Study For IML Membership By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IML Membership”, or large enterprises, they have established a Facebook page for advertising and promotion. “IML Membership” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IML Membership” through the method of adspy!

IML Membership Facebook ad Introduction by ad spy method

“IML Membership” introduction:#GoChartered

“IML Membership” Facebook ads last run:2020-02-17 06:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IML Membership” ads data to help “IML Membership” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IML Membership”. In this report, we analyze in detail the best ad cases of “IML Membership”.

IML Membership Top3 Ads Case Study:

Advertisers IML Membership IML Membership IML Membership
Ad title Save your seat- 3rd May 2019 Register for a FREE live Webinar today Held with White Ribbon’s Workplace Accreditation Program
Ad text Effective communication is vital to drive high performance and team commitment, rather than compl... Is your communication style conducive to driving team productivity and allegiance? Join Sam Bell ... Only 20% of employees would feel confident knowing how to help a colleague experiencing violence ...
Ad format Carousel Video Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 4 days 4 days 23 days
Like 3 4 4

IML Membership Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IML Membership” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IML Membership” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IML Membership” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save your seat- 3rd May 2019 Register for a FREE live Webinar today Held with White Ribbon’s Workplace Accreditation Program
Ad text  Effective communication is vital to drive high performance and team commitment, rather than compl...  Is your communication style conducive to driving team productivity and allegiance? Join Sam Bell ...  Only 20% of employees would feel confident knowing how to help a colleague experiencing violence ...
Ad type  other  other  other
Ad word count 302  264  271

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IML Membership”, the text type used is other to obtain the best ad performance. “IML Membership” can use this copy style more. On the other hand, “IML Membership” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IML Membership” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IML Membership” are:SIGN_UP,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “IML Membership” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IML Membership” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IML Membership” top 3 ads schedules are: 4 days,4 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IML Membership”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“IML Membership” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IML Membership” ad case study report

If you want to check the best ad case study of other advertisers related to “IML Membership”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IML Membership”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.