Award-winning Case Study For Imaginary Adventures By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Imaginary Adventures”, or large enterprises, they have established a Facebook page for advertising and promotion. “Imaginary Adventures” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Imaginary Adventures” through the method of adspy!

Imaginary Adventures Facebook ad Introduction by ad spy method

“Imaginary Adventures” introduction:Imaginary Adventures are all about tabletop gaming with a bit of style.

“Imaginary Adventures” Facebook ads last run:2020-02-28 02:26:01

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Imaginary Adventures” ads data to help “Imaginary Adventures” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Imaginary Adventures”. In this report, we analyze in detail the best ad cases of “Imaginary Adventures”.

Imaginary Adventures Top3 Ads Case Study:

Advertisers Imaginary Adventures Imaginary Adventures Imaginary Adventures
Ad title Imaginary Adventures Aussie online RPG store Happy Birthday Adventurer!
Ad text Kick-start your next RPG adventure with 10% OFF your first purchase on awesome gear! Use Voucher:... We have the dice, accessories and RPG rulebooks for your next RPG adventure. A travelling bard told us that you're about to celebrate a birthday, so we got you a present! Use...
Ad format Carousel Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 547 days 203 days 91 days
Like 117 0 72

Imaginary Adventures Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Imaginary Adventures” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Imaginary Adventures” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Imaginary Adventures” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Imaginary Adventures Aussie online RPG store Happy Birthday Adventurer!
Ad text  Kick-start your next RPG adventure with 10% OFF your first purchase on awesome gear! Use Voucher:...  We have the dice, accessories and RPG rulebooks for your next RPG adventure.  A travelling bard told us that you're about to celebrate a birthday, so we got you a present! Use...
Ad type  other  other  other
Ad word count 166  76  176

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Imaginary Adventures”, the text type used is other to obtain the best ad performance. “Imaginary Adventures” can use this copy style more. On the other hand, “Imaginary Adventures” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Imaginary Adventures” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Imaginary Adventures” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Imaginary Adventures” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Imaginary Adventures” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Imaginary Adventures” top 3 ads schedules are: 547 days,203 days, and 91 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Imaginary Adventures”‘s top 1 ad duration is 547 days. Every advertisement has a life cycle.
“Imaginary Adventures” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Imaginary Adventures” ad case study report

If you want to check the best ad case study of other advertisers related to “Imaginary Adventures”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Imaginary Adventures”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.