Award-winning Case Study For Illuminus Kosmetikos By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Illuminus Kosmetikos”, or large enterprises, they have established a Facebook page for advertising and promotion. “Illuminus Kosmetikos” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Illuminus Kosmetikos” through the method of adspy!

Illuminus Kosmetikos Facebook ad Introduction by ad spy method

“Illuminus Kosmetikos” introduction:Illuminus Kosmetikos Inc. presents an FDA approved teeth whitening kit which is an easy to use at home system. We provide a safe, easy to use, cost effective method to whiten your smile.

“Illuminus Kosmetikos” Facebook ads last run:2020-02-21 17:36:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Illuminus Kosmetikos” ads data to help “Illuminus Kosmetikos” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Illuminus Kosmetikos”. In this report, we analyze in detail the best ad cases of “Illuminus Kosmetikos”.

Illuminus Kosmetikos Top3 Ads Case Study:

Advertisers Illuminus Kosmetikos Illuminus Kosmetikos Illuminus Kosmetikos
Ad title Illuminus Kosmetikos Illuminus Kosmetikos (@illuminuskosmetikos) • Instagram photos and videos Illuminus Kosmetikos (@illuminuskosmetikos) • Instagram photos and videos
Ad text We're back!!!! After an amazing response from our clearance sale, we asked @thedentalist_org to... -Do you want to get a taste of teeth whitening before investing in the kit? We heard you! Get t... Each box contains 14 Strips for Upper & Lower Teeth and a shade card - Brighten your smile in jus...
Ad format Video Image Image
Categories Health/Beauty Health/Beauty N/A
Duration 6 days 15 days 1 days
Like 0 0 0

Illuminus Kosmetikos Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Illuminus Kosmetikos” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Illuminus Kosmetikos” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Illuminus Kosmetikos” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Illuminus Kosmetikos Illuminus Kosmetikos (@illuminuskosmetikos) • Instagram photos and videos Illuminus Kosmetikos (@illuminuskosmetikos) • Instagram photos and videos
Ad text  We're back!!!! After an amazing response from our clearance sale, we asked @thedentalist_org to...  -Do you want to get a taste of teeth whitening before investing in the kit? We heard you! Get t...  Each box contains 14 Strips for Upper & Lower Teeth and a shade card - Brighten your smile in jus...
Ad type  other  other  other
Ad word count 288  248  180

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Illuminus Kosmetikos”, the text type used is other to obtain the best ad performance. “Illuminus Kosmetikos” can use this copy style more. On the other hand, “Illuminus Kosmetikos” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Illuminus Kosmetikos” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Illuminus Kosmetikos” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Illuminus Kosmetikos” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Illuminus Kosmetikos” top 3 ads schedules are: 6 days,15 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Illuminus Kosmetikos”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Illuminus Kosmetikos” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Illuminus Kosmetikos” ad case study report

If you want to check the best ad case study of other advertisers related to “Illuminus Kosmetikos”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Illuminus Kosmetikos”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.