Award-winning Case Study For Il Fornaio DK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Il Fornaio DK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Il Fornaio DK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Il Fornaio DK” through the method of adspy!

Il Fornaio DK Facebook ad Introduction by ad spy method

“Il Fornaio DK” introduction:Il Fornaio er kompromisløst italiensk: kernen er vores 100% økologiske stenovnsbageri med håndlavede surdejsbrød - bagt i København siden 1988.

“Il Fornaio DK” Facebook ads last run:2020-02-22 22:38:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Il Fornaio DK” ads data to help “Il Fornaio DK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Il Fornaio DK”. In this report, we analyze in detail the best ad cases of “Il Fornaio DK”.

Il Fornaio DK Top3 Ads Case Study:

Advertisers Il Fornaio DK Il Fornaio DK Il Fornaio DK
Ad title Il Fornaio DK Il Fornaio DK Den Første Nadver
Ad text Mangler du inspiration til hurtige, nemme hverdagsretter? Følg med på Il Fornaio og få ny inspir...  Oplev Den Første Nadver med IL Fornaio og Timm Vladimirs Køkken Sammen råber vi i fællesskab va...
Ad format Video Video Image
Categories Bakery Bakery Bakery
Duration 16 days 16 days 5 days
Like 62 0 7

Il Fornaio DK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Il Fornaio DK” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Il Fornaio DK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Il Fornaio DK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Il Fornaio DK Il Fornaio DK Den Første Nadver
Ad text  Mangler du inspiration til hurtige, nemme hverdagsretter? Følg med på Il Fornaio og få ny inspir...    Oplev Den Første Nadver med IL Fornaio og Timm Vladimirs Køkken Sammen råber vi i fællesskab va...
Ad type  other  other  other
Ad word count 183  0  627

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Il Fornaio DK”, the text type used is other to obtain the best ad performance. “Il Fornaio DK” can use this copy style more. On the other hand, “Il Fornaio DK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Il Fornaio DK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Il Fornaio DK” are:LIKE_PAGE,N/A,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Il Fornaio DK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Il Fornaio DK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Il Fornaio DK” top 3 ads schedules are: 16 days,16 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Il Fornaio DK”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Il Fornaio DK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Il Fornaio DK” ad case study report

If you want to check the best ad case study of other advertisers related to “Il Fornaio DK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Il Fornaio DK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.