Award-winning Case Study For Ikin Dance By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ikin Dance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ikin Dance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ikin Dance” through the method of adspy!

Ikin Dance Facebook ad Introduction by ad spy method

“Ikin Dance” introduction:Ikin Dance is a dance school in Varsity Lakes on the Gold Coast. We teach Jazz, Hip Hop, Ballet, Acrobatics, Cheerleading & more - kids & adult classes!

“Ikin Dance” Facebook ads last run:2020-02-21 13:08:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ikin Dance” ads data to help “Ikin Dance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ikin Dance”. In this report, we analyze in detail the best ad cases of “Ikin Dance”.

Ikin Dance Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ikin Dance Ikin Dance Ikin Dance
Ad title Ikin Dance Timeline Photos Ikin Dance
Ad text CALLING ALL (MINI) CHEERLEADERS Want be be part of the only cheerleading program on the Gold Co... The GC SUNS are looking for a crew of elite professional dancers OF ALL AGES to bring the hype fo... **AUDITION NOTICE** The Sirens are looking to fill a few remaining places in the Reserve Squad fo...
CTA type INSTAGRAM_MESSAGE MESSAGE_PAGE MESSAGE_PAGE
Ad format Video Image Video
Categories Dance Studio Dance Studio Dance Studio
Duration 3 days 5 days 5 days
Like 0 9 11

Ikin Dance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ikin Dance” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ikin Dance” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ikin Dance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ikin Dance Timeline Photos Ikin Dance
Ad text  CALLING ALL (MINI) CHEERLEADERS Want be be part of the only cheerleading program on the Gold Co...  The GC SUNS are looking for a crew of elite professional dancers OF ALL AGES to bring the hype fo...  **AUDITION NOTICE** The Sirens are looking to fill a few remaining places in the Reserve Squad fo...
Ad type  other  other  other
Ad word count 728  421  643

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ikin Dance”, the text type used is other to obtain the best ad performance. “Ikin Dance” can use this copy style more. On the other hand, “Ikin Dance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ikin Dance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ikin Dance” are:INSTAGRAM_MESSAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTAGRAM_MESSAGE” help “Ikin Dance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ikin Dance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ikin Dance” top 3 ads schedules are: 3 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ikin Dance”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Ikin Dance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ikin Dance” ad case study report

If you want to check the best ad case study of other advertisers related to “Ikin Dance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ikin Dance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.