Award-winning Case Study For IJM Land Berhad By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IJM Land Berhad”, or large enterprises, they have established a Facebook page for advertising and promotion. “IJM Land Berhad” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IJM Land Berhad” through the method of adspy!

IJM Land Berhad Facebook ad Introduction by ad spy method

“IJM Land Berhad” introduction:IJM Land Berhad is an established property developer in Malaysia.

“IJM Land Berhad” Facebook ads last run:2020-02-17 07:00:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IJM Land Berhad” ads data to help “IJM Land Berhad” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IJM Land Berhad”. In this report, we analyze in detail the best ad cases of “IJM Land Berhad”.

IJM Land Berhad Top3 Ads Case Study:

Advertisers IJM Land Berhad IJM Land Berhad IJM Land Berhad
Ad title Chat in WhatsApp Chat in WhatsApp IJM Land Berhad
Ad text Susahnya Hati untuk penuhi keperluan keluarga di KL;  Ruang terhad untuk anak-anak yang sedang... Susahnya Hati untuk penuhi keperluan keluarga di KL;  Ruang terhad untuk anak-anak yang sedang... Program Pemilikan Rumah Bumiputera oleh IJM Land Seremban 2 memberi peluang eksklusif kepada pemb...
Ad format Carousel Carousel Carousel
Categories Real Estate Developer Real Estate Developer Real Estate Developer
Duration 1 days 1 days 1 days
Like 8 1 5

IJM Land Berhad Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IJM Land Berhad” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IJM Land Berhad” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IJM Land Berhad” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chat in WhatsApp Chat in WhatsApp IJM Land Berhad
Ad text  Susahnya Hati untuk penuhi keperluan keluarga di KL;  Ruang terhad untuk anak-anak yang sedang...  Susahnya Hati untuk penuhi keperluan keluarga di KL;  Ruang terhad untuk anak-anak yang sedang...  Program Pemilikan Rumah Bumiputera oleh IJM Land Seremban 2 memberi peluang eksklusif kepada pemb...
Ad type  other  other  other
Ad word count 1426  1426  442

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IJM Land Berhad”, the text type used is other to obtain the best ad performance. “IJM Land Berhad” can use this copy style more. On the other hand, “IJM Land Berhad” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IJM Land Berhad” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WHATSAPP_MESSAGE” help “IJM Land Berhad” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IJM Land Berhad” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IJM Land Berhad” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IJM Land Berhad”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“IJM Land Berhad” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IJM Land Berhad” ad case study report

If you want to check the best ad case study of other advertisers related to “IJM Land Berhad”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IJM Land Berhad”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.