Award-winning Case Study For IGO MY WAY By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IGO MY WAY”, or large enterprises, they have established a Facebook page for advertising and promotion. “IGO MY WAY” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IGO MY WAY” through the method of adspy!

IGO MY WAY Facebook ad Introduction by ad spy method

“IGO MY WAY” introduction:IGO PRIMO זוכה מוצר השנה 2012 בקטגוריית תוכנות ניווט

“IGO MY WAY” Facebook ads last run:2020-02-01 02:25:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IGO MY WAY” ads data to help “IGO MY WAY” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IGO MY WAY”. In this report, we analyze in detail the best ad cases of “IGO MY WAY”.

IGO MY WAY Top3 Ads Case Study:

Ad title הגענו ליעד: מערכת הניווט המתקדמת בעולם של IGO Timeline Photos N/A
Ad text יש לכם מערכת מולטימדיה וניווט ברכב❓ רוצים פתרון ניווט מקצועי❓ רוצים ניווט ללא תלות בחיבור אינטרנט... יש לכם מערכת מולטימדיה ברכב, מכשיר ניווט ישן❓ כולל תכנת ניווט איי גו❓ המבצע הזה בדיוק בשבילכם❗ ... N/A
Ad format Video Image N/A
Categories N/A N/A other
Duration 4 days 4 days N/A
Like 22 199 N/A

IGO MY WAY Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IGO MY WAY” top 3 ads are: Video,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IGO MY WAY” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IGO MY WAY” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title הגענו ליעד: מערכת הניווט המתקדמת בעולם של IGO Timeline Photos N/A
Ad text  יש לכם מערכת מולטימדיה וניווט ברכב❓ רוצים פתרון ניווט מקצועי❓ רוצים ניווט ללא תלות בחיבור אינטרנט...  יש לכם מערכת מולטימדיה ברכב, מכשיר ניווט ישן❓ כולל תכנת ניווט איי גו❓ המבצע הזה בדיוק בשבילכם❗ ...  N/A
Ad type  other  other  other
Ad word count 405  283  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IGO MY WAY”, the text type used is other to obtain the best ad performance. “IGO MY WAY” can use this copy style more. On the other hand, “IGO MY WAY” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IGO MY WAY” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IGO MY WAY” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IGO MY WAY” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IGO MY WAY” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IGO MY WAY” top 3 ads schedules are: 4 days,4 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IGO MY WAY”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“IGO MY WAY” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IGO MY WAY” ad case study report

If you want to check the best ad case study of other advertisers related to “IGO MY WAY”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IGO MY WAY”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.