Award-winning Case Study For Iglu Cruise By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Iglu Cruise”, or large enterprises, they have established a Facebook page for advertising and promotion. “Iglu Cruise” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Iglu Cruise” through the method of adspy!

Iglu Cruise Facebook ad Introduction by ad spy method

“Iglu Cruise” introduction:The UK's largest independent cruise agent offering the best variety of cruise deals 020 3131 7202

“Iglu Cruise” Facebook ads last run:2020-02-17 07:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Iglu Cruise” ads data to help “Iglu Cruise” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Iglu Cruise”. In this report, we analyze in detail the best ad cases of “Iglu Cruise”.

Iglu Cruise Top3 Ads Case Study:

Advertisers Iglu Cruise Iglu Cruise Iglu Cruise
Ad title Exclusive Savings & Gratuities Included Free Flights & Transfers on Selected European Voyages!* Check all the dates here!
Ad text Exclusive Savings & Gratuities Included. Set Sail from Southampton with MSC Cruises✅ Free Drinks ... ‼️️FREE FLIGHTS SALE ‼️ Discover Princess Cruises' NEW sale TODAY! Enjoy Free Flights & Transfers... ☀️Free your holiday with P&O Cruises☀️ ✅Flights included on selected departures ✅ Deposits from...
Ad format Video Video Video
Categories other other Travel Company
Duration 1 days 1 days 1 days
Like 137 56 0

Iglu Cruise Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Iglu Cruise” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Iglu Cruise” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Iglu Cruise” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Exclusive Savings & Gratuities Included Free Flights & Transfers on Selected European Voyages!* Check all the dates here!
Ad text  Exclusive Savings & Gratuities Included. Set Sail from Southampton with MSC Cruises✅ Free Drinks ...  ‼️️FREE FLIGHTS SALE ‼️ Discover Princess Cruises' NEW sale TODAY! Enjoy Free Flights & Transfers...  ☀️Free your holiday with P&O Cruises☀️ ✅Flights included on selected departures ✅ Deposits from...
Ad type  other  other  other
Ad word count 148  141  222

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Iglu Cruise”, the text type used is other to obtain the best ad performance. “Iglu Cruise” can use this copy style more. On the other hand, “Iglu Cruise” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Iglu Cruise” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Iglu Cruise” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Iglu Cruise” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Iglu Cruise” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Iglu Cruise” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Iglu Cruise”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Iglu Cruise” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Iglu Cruise” ad case study report

If you want to check the best ad case study of other advertisers related to “Iglu Cruise”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Iglu Cruise”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.