Award-winning Case Study For iFly Magazine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “iFly Magazine”, or large enterprises, they have established a Facebook page for advertising and promotion. “iFly Magazine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “iFly Magazine” through the method of adspy!

iFly Magazine Facebook ad Introduction by ad spy method

“iFly Magazine” introduction:iFly KLM Magazine is an online travel magazine that takes you to the world’s most beautiful places via fascinating stories, incredible photography and inspirational videos.

“iFly Magazine” Facebook ads last run:2020-02-17 09:00:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “iFly Magazine” ads data to help “iFly Magazine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “iFly Magazine”. In this report, we analyze in detail the best ad cases of “iFly Magazine”.

iFly Magazine Top3 Ads Case Study:

Advertisers iFly Magazine iFly Magazine iFly Magazine
Ad title Explore London like a local China's Most Romantic Destination Europe’s best Christmas markets
Ad text Most people are familier with London's highlights, yet is has way more to offer than the standard... ‘Paradise’ is how Marco Polo described Hangzhou in the 14th century. A symbol of love, this capti... Steaming glühwein, countless lights and sky-high Christmas trees: get into the winter spirit and ...
Ad format Image Image Image
Categories other other other
Duration 1 days 13 days 3 days
Like 0 303 1387

iFly Magazine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “iFly Magazine” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“iFly Magazine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “iFly Magazine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Explore London like a local China's Most Romantic Destination Europe’s best Christmas markets
Ad text  Most people are familier with London's highlights, yet is has way more to offer than the standard...  ‘Paradise’ is how Marco Polo described Hangzhou in the 14th century. A symbol of love, this capti...  Steaming glühwein, countless lights and sky-high Christmas trees: get into the winter spirit and ...
Ad type  other  other  other
Ad word count 173  183  143

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “iFly Magazine”, the text type used is other to obtain the best ad performance. “iFly Magazine” can use this copy style more. On the other hand, “iFly Magazine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “iFly Magazine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “iFly Magazine” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “iFly Magazine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “iFly Magazine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “iFly Magazine” top 3 ads schedules are: 1 days,13 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “iFly Magazine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“iFly Magazine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “iFly Magazine” ad case study report

If you want to check the best ad case study of other advertisers related to “iFly Magazine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “iFly Magazine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.