Award-winning Case Study For IEEE Xplore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IEEE Xplore”, or large enterprises, they have established a Facebook page for advertising and promotion. “IEEE Xplore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IEEE Xplore” through the method of adspy!

IEEE Xplore Facebook ad Introduction by ad spy method

“IEEE Xplore” introduction:The IEEE Xplore Digital Library delivers full text access to the world's highest quality technical literature in engineering and technology.

“IEEE Xplore” Facebook ads last run:2020-02-17 07:44:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IEEE Xplore” ads data to help “IEEE Xplore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IEEE Xplore”. In this report, we analyze in detail the best ad cases of “IEEE Xplore”.

IEEE Xplore Top3 Ads Case Study:

Advertisers IEEE Xplore IEEE Xplore IEEE Xplore
Ad title IEEE DataPort - Upload your datasets! IEEE | Modernizing the Smart Grid Webinar: IEEE Xplore Best Practices and Research Strategies
Ad text IEEE DataPort allows you to make your datasets easily accessible, link to your IEEE Xplore paper,... Did you know IEEE offers an online course program on Smart Grid Technology? Modernizing the Smart... Register now to attend an IEEE Xplore online training webinar on March 5th to learn best practice...
Ad format Image Image Image
Categories other other other
Duration 43 days 1 days 2 days
Like 2233 3470 926

IEEE Xplore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IEEE Xplore” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IEEE Xplore” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IEEE Xplore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title IEEE DataPort - Upload your datasets! IEEE | Modernizing the Smart Grid Webinar: IEEE Xplore Best Practices and Research Strategies
Ad text  IEEE DataPort allows you to make your datasets easily accessible, link to your IEEE Xplore paper,...  Did you know IEEE offers an online course program on Smart Grid Technology? Modernizing the Smart...  Register now to attend an IEEE Xplore online training webinar on March 5th to learn best practice...
Ad type  other  other  other
Ad word count 192  261  294

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IEEE Xplore”, the text type used is other to obtain the best ad performance. “IEEE Xplore” can use this copy style more. On the other hand, “IEEE Xplore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IEEE Xplore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IEEE Xplore” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IEEE Xplore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IEEE Xplore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IEEE Xplore” top 3 ads schedules are: 43 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IEEE Xplore”‘s top 1 ad duration is 43 days. Every advertisement has a life cycle.
“IEEE Xplore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IEEE Xplore” ad case study report

If you want to check the best ad case study of other advertisers related to “IEEE Xplore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IEEE Xplore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.