Award-winning Case Study For IE Business School By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IE Business School”, or large enterprises, they have established a Facebook page for advertising and promotion. “IE Business School” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IE Business School” through the method of adspy!

IE Business School Facebook ad Introduction by ad spy method

“IE Business School” introduction:With a risk-taking and boundary-breaking entrepreneurial foundation, we’re a school that looks to the future. IE Business School makes things happen.

“IE Business School” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IE Business School” ads data to help “IE Business School” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IE Business School”. In this report, we analyze in detail the best ad cases of “IE Business School”.

IE Business School Top3 Ads Case Study:

Advertisers IE Business School IE Business School IE Business School
Ad title Masters in Finance Master in Management Tech MBA
Ad text Gain firsthand insight into the realities of modern markets, dive into the world of FinTech and i... Discover business through the most up to date customizable program. Be part of a life changing vo... Discover Europe’s 1st Tech MBA and get ready to lead, manage and shape the future of tech.
Ad format Video Video Video
Categories other other other
Duration 40 days 43 days 106 days
Like 68 123 91

IE Business School Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IE Business School” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IE Business School” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IE Business School” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Masters in Finance Master in Management Tech MBA
Ad text  Gain firsthand insight into the realities of modern markets, dive into the world of FinTech and i...  Discover business through the most up to date customizable program. Be part of a life changing vo...  Discover Europe’s 1st Tech MBA and get ready to lead, manage and shape the future of tech.
Ad type  other  other  other
Ad word count 187  168  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IE Business School”, the text type used is other to obtain the best ad performance. “IE Business School” can use this copy style more. On the other hand, “IE Business School” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IE Business School” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IE Business School” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IE Business School” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IE Business School” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IE Business School” top 3 ads schedules are: 40 days,43 days, and 106 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IE Business School”‘s top 1 ad duration is 40 days. Every advertisement has a life cycle.
“IE Business School” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IE Business School” ad case study report

If you want to check the best ad case study of other advertisers related to “IE Business School”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IE Business School”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.