IDP Korea Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “IDP Korea” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “IDP Korea” ads and analyzes advertising data to help “IDP Korea” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “IDP Korea”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “IDP Korea”.

IDP Korea Facebook adspy

“IDP Korea” introduction:국제공인영어시험 IELTS 주관사이며, 1969년 호주대학총장협의회(AVCC)에의해 설립. 전 세계 30개국 80개 지사를 운영, 매년 유학박람회를 개최

“IDP Korea” Facebook ads last run:2020-02-17 05:04:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers IDP Korea IDP Korea IDP Korea
Ad title 미국,영국 명문대 1:1 입학상담 제 39회 세계유학박람회 [호주유학박람회] Monash University (모나쉬 대학교)
Ad text 미국/영국 명문대 가고 싶은데! ① 낮은 성적으로 입학하는 방법은? ② 빠른 입학사정결과를 받는 방법은? ③ 맨체스터 대학, 오레곤 주립대 등 명문대 입학지원하는 방법은? ... 지금까지 이렇게 모인적이 없었다! ✅제 39회 세계유학박람회 역대 최다 참가! 해외 현지 명문대 담당자를 직접 만날 수 있는 ‘진짜’ 유학박람회에 초대합니다! ✅제 39회 호주유학박람회 참가교 호주 G8 대학 중 가장 젊고 빠르게 성장하는 대학 Monash University (#모나쉬대학교)!! #호주유학 #유학박람회 #idp #...
CTA type LEARN_MORE EVENT_RSVP LEARN_MORE
Ad format Image Image Image
Categories Consulting Agency Consulting Agency Consulting Agency
Duration 1 days 1 days 1 days
Like 1 13 4

IDP Korea facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “IDP Korea” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title미국,영국 명문대 1:1 입학상담제 39회 세계유학박람회[호주유학박람회] Monash University (모나쉬 대학교)
Ad text 미국/영국 명문대 가고 싶은데! ① 낮은 성적으로 입학하는 방법은? ② 빠른 입학사정결과를 받는 방법은? ③ 맨체스터 대학, 오레곤 주립대 등 명문대 입학지원하는 방법은? ... 지금까지 이렇게 모인적이 없었다! ✅제 39회 세계유학박람회 역대 최다 참가! 해외 현지 명문대 담당자를 직접 만날 수 있는 ‘진짜’ 유학박람회에 초대합니다! ✅제 39회 호주유학박람회 참가교 호주 G8 대학 중 가장 젊고 빠르게 성장하는 대학 Monash University (#모나쉬대학교)!! #호주유학 #유학박람회 #idp #...
Ad type other other other
Ad word count249 88 158

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “IDP Korea”, the text type used is other to obtain the best advertising results. “IDP Korea” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “IDP Korea” are:LEARN_MORE,EVENT_RSVP,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “IDP Korea” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“IDP Korea” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “IDP Korea”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.