Award-winning Case Study For iCon International Training By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “iCon International Training”, or large enterprises, they have established a Facebook page for advertising and promotion. “iCon International Training” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “iCon International Training” through the method of adspy!

iCon International Training Facebook ad Introduction by ad spy method

“iCon International Training” introduction:This is the official Facebook page of iCon College specializing in post graduate executive education.

“iCon International Training” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “iCon International Training” ads data to help “iCon International Training” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “iCon International Training”. In this report, we analyze in detail the best ad cases of “iCon International Training”.

iCon International Training Top3 Ads Case Study:

 1st2nd3rd
Advertisers iCon International Training iCon International Training iCon International Training
Ad title MBA ΕΔΙΜΒΟΥΡΓΟΥ ΣΤΟ ΙΟΝΙΟ! MBA ΕΔΙΜΒΟΥΡΓΟΥ ΣΤΟ ΙΟΝΙΟ! ΜΒΑ ΣΤΗΝ ΠΕΛΟΠΟΝΝΗΣΟ & ΔΥΤ. ΕΛΛΑΔΑ!
Ad text MBA ΤΟΥ EBS ΣΕ ΟΛΟ ΤΟ ΙΟΝΙΟ! MBA ΤΟΥ EBS ΣΕ ΟΛΟ ΤΟ ΙΟΝΙΟ! ΜΒΑ & MASTER ΤΟΥ EBS ΣΤΗΝ ΠΕΛΟΠΟΝΝΗΣΟ & ΔΥΤ. ΕΛΛΑΔΑ. ΜΕΤΑΠΤΥΧΙΑΚΑ ΜΕ ΑΞΙΑ
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 33 days 1 days 1 days
Like 27 106 285

iCon International Training Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “iCon International Training” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“iCon International Training” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “iCon International Training” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MBA ΕΔΙΜΒΟΥΡΓΟΥ ΣΤΟ ΙΟΝΙΟ! MBA ΕΔΙΜΒΟΥΡΓΟΥ ΣΤΟ ΙΟΝΙΟ! ΜΒΑ ΣΤΗΝ ΠΕΛΟΠΟΝΝΗΣΟ & ΔΥΤ. ΕΛΛΑΔΑ!
Ad text  MBA ΤΟΥ EBS ΣΕ ΟΛΟ ΤΟ ΙΟΝΙΟ!  MBA ΤΟΥ EBS ΣΕ ΟΛΟ ΤΟ ΙΟΝΙΟ!  ΜΒΑ & MASTER ΤΟΥ EBS ΣΤΗΝ ΠΕΛΟΠΟΝΝΗΣΟ & ΔΥΤ. ΕΛΛΑΔΑ. ΜΕΤΑΠΤΥΧΙΑΚΑ ΜΕ ΑΞΙΑ
Ad type  other  other  other
Ad word count 28  28  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “iCon International Training”, the text type used is other to obtain the best ad performance. “iCon International Training” can use this copy style more. On the other hand, “iCon International Training” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “iCon International Training” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “iCon International Training” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “iCon International Training” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “iCon International Training” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “iCon International Training” top 3 ads schedules are: 33 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “iCon International Training”‘s top 1 ad duration is 33 days. Every advertisement has a life cycle.
“iCon International Training” should put ads in the best time period, so that ads get the most value in a limited time.

Related “iCon International Training” ad case study report

If you want to check the best ad case study of other advertisers related to “iCon International Training”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “iCon International Training”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.