Award-winning Case Study For ICICI Prudential Life Insurance By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "ICICI Prudential Life Insurance", or large enterprises, they have established a Facebook page for advertising and promotion. "ICICI Prudential Life Insurance" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "ICICI Prudential Life Insurance" through the method of adspy!You can check for more information on our website fb ad spy.

ICICI Prudential Life Insurance Facebook ad Introduction by ad spy method

"ICICI Prudential Life Insurance" introduction:ICICI Prudential Life is one of the leading life insurance players in India serving millions of customers.

"ICICI Prudential Life Insurance" Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on facebook adspy.

BigSpy tracks and analyzes "ICICI Prudential Life Insurance" ads data to help "ICICI Prudential Life Insurance" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "social ad scout" "find competitors display ads free".

Now BigSpy generates an ad report for "ICICI Prudential Life Insurance". In this report, we analyze in detail the best ad cases of "ICICI Prudential Life Insurance".

ICICI Prudential Life Insurance Top3 Ads Case Study:

Advertisers ICICI Prudential Life Insurance ICICI Prudential Life Insurance ICICI Prudential Life Insurance
Ad title Rs.1.5 cr cover @ Rs.657 p.m. ICICI Prudential iProtect Smart आईप्रोटक्ट स्मार्ट
Ad text Your family deserves the right amount of financial security. Let ICICI Pru be your term insurance... Secure Your Wife and Children with our Award Winning Term Plan एक टर्म प्लान, कई लाभ। हमारे पुरस्कार विजेता टर्म प्लान - आईसीआईसीआई प्रू आईप्रोटक्ट स्मार्ट कI ...
Ad format Image Image Image
Categories other other other
Duration 3 days 61 days 19 days
Like 1703 11745 18454

ICICI Prudential Life Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "ICICI Prudential Life Insurance" top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"ICICI Prudential Life Insurance" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "ICICI Prudential Life Insurance" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rs.1.5 cr cover @ Rs.657 p.m. ICICI Prudential iProtect Smart आईप्रोटक्ट स्मार्ट
Ad text  Your family deserves the right amount of financial security. Let ICICI Pru be your term insurance...  Secure Your Wife and Children with our Award Winning Term Plan  एक टर्म प्लान, कई लाभ। हमारे पुरस्कार विजेता टर्म प्लान - आईसीआईसीआई प्रू आईप्रोटक्ट स्मार्ट कI ...
Ad type  other  other  other
Ad word count 134  62  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "ICICI Prudential Life Insurance", the text type used is other to obtain the best ad performance. "ICICI Prudential Life Insurance" can use this copy style more. On the other hand, "ICICI Prudential Life Insurance" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "ICICI Prudential Life Insurance" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check top shopify stores.

3. Type of CTA case study:

The types of CTA used by "ICICI Prudential Life Insurance" are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help "ICICI Prudential Life Insurance" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "ICICI Prudential Life Insurance" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check amazon stores.

4. Ad schedule case study:

When doing Facebook ad marketing, "ICICI Prudential Life Insurance" top 3 ads schedules are: 3 days,61 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "ICICI Prudential Life Insurance"'s top 1 ad duration is 3 days. Every advertisement has a life cycle.
"ICICI Prudential Life Insurance" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “Xpareto“ ”how to make money on shopify“.

Related "ICICI Prudential Life Insurance" ad case study report

If you want to check the best ad case study of other advertisers related to "ICICI Prudential Life Insurance", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "ICICI Prudential Life Insurance". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.