Award-winning Case Study For ICICI Bank By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ICICI Bank”, or large enterprises, they have established a Facebook page for advertising and promotion. “ICICI Bank” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ICICI Bank” through the method of adspy!

ICICI Bank Facebook ad Introduction by ad spy method

“ICICI Bank” introduction:Welcome to ICICI Bank's official Facebook page. Join us & stay updated about our products, new launches, offers & more. Please message us all your queries.

“ICICI Bank” Facebook ads last run:2020-02-17 05:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ICICI Bank” ads data to help “ICICI Bank” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ICICI Bank”. In this report, we analyze in detail the best ad cases of “ICICI Bank”.

ICICI Bank Top3 Ads Case Study:

Advertisers ICICI Bank ICICI Bank ICICI Bank
Ad title ICICI Bank Personal Loans Open your Current Account Instantly! Bindu Yogi | ICICI Academy of Skills
Ad text Avail Personal Loan from ICICI Bank and get exciting offers! ✅ Loan up to ₹20 lakhs ✅ Interest Ra... Opening a Current Account has never been this easy. Now Open ICICI bank Current Account Online in... The ICICI Academy of Skills has been empowering under-privileged Indians by imparting vocational ...
Ad format Image Image Video
Categories other other other
Duration 3 days 6 days 1 days
Like 877 805 11848

ICICI Bank Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ICICI Bank” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ICICI Bank” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ICICI Bank” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ICICI Bank Personal Loans Open your Current Account Instantly! Bindu Yogi | ICICI Academy of Skills
Ad text  Avail Personal Loan from ICICI Bank and get exciting offers! ✅ Loan up to ₹20 lakhs ✅ Interest Ra...  Opening a Current Account has never been this easy. Now Open ICICI bank Current Account Online in...  The ICICI Academy of Skills has been empowering under-privileged Indians by imparting vocational ...
Ad type  other  other  other
Ad word count 192  309  183

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ICICI Bank”, the text type used is other to obtain the best ad performance. “ICICI Bank” can use this copy style more. On the other hand, “ICICI Bank” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ICICI Bank” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ICICI Bank” are:APPLY_NOW,APPLY_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “ICICI Bank” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ICICI Bank” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ICICI Bank” top 3 ads schedules are: 3 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ICICI Bank”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“ICICI Bank” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ICICI Bank” ad case study report

If you want to check the best ad case study of other advertisers related to “ICICI Bank”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ICICI Bank”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.