Award-winning Case Study For iCHEF 資廚 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “iCHEF 資廚”, or large enterprises, they have established a Facebook page for advertising and promotion. “iCHEF 資廚” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “iCHEF 資廚” through the method of adspy!

iCHEF 資廚 Facebook ad Introduction by ad spy method

“iCHEF 資廚” introduction:我們相信科技應該是餐廳經營的助力而非阻力,所以 iCHEF 與數千位餐廳老闆攜手開發、精進,讓 POS 成為幫助每個餐廳老闆實踐其獨特理想的工具。藉由凝結數千家餐廳的力量,iCHEF 讓原來餐飲

“iCHEF 資廚” Facebook ads last run:2020-02-17 07:44:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “iCHEF 資廚” ads data to help “iCHEF 資廚” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “iCHEF 資廚”. In this report, we analyze in detail the best ad cases of “iCHEF 資廚”.

iCHEF 資廚 Top3 Ads Case Study:

Advertisers iCHEF 資廚 iCHEF 資廚 iCHEF 資廚
Ad title iCHEF 讓開餐廳成為一門更好的生意 iCHEF讓開餐廳成為一門更好的生意 iCHEF 讓開餐廳成為一門更好的生意
Ad text 用LINE點餐 ✅ 店裡 馬上出單 🉐 點餐更便利,生意更順利 搭配政府補助方案 12個月免費用❗️ iCHEF ⚔️ LINE點餐 ⏩ 用LINE點好餐、客單自動印 ⏩ 客人不用排隊、內... 換掉笨重收銀機,櫃檯只要這一台! 跟佔空間又笨重的收銀機說拜拜 日本設計,錢櫃、出單機、iPad充電座合為一體, 結帳點餐一機搞定,還能發票免費開到飽 簡約、輕巧、功能更強大 立即免費... 客人有招沒有來,餐廳經營好辛苦 招客留客大作戰,iCHEF 跟你一起輕鬆應戰 招客第一招 #留資料 ➔ 零秒集點,客人資料自動記 招客第二招 #提醒客人再回來 ➔ 報表篩選,專屬簡訊...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 0 175 4

iCHEF 資廚 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “iCHEF 資廚” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“iCHEF 資廚” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “iCHEF 資廚” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title iCHEF 讓開餐廳成為一門更好的生意 iCHEF讓開餐廳成為一門更好的生意 iCHEF 讓開餐廳成為一門更好的生意
Ad text  用LINE點餐 ✅ 店裡 馬上出單 🉐 點餐更便利,生意更順利 搭配政府補助方案 12個月免費用❗️ iCHEF ⚔️ LINE點餐 ⏩ 用LINE點好餐、客單自動印 ⏩ 客人不用排隊、內...  換掉笨重收銀機,櫃檯只要這一台! 跟佔空間又笨重的收銀機說拜拜 日本設計,錢櫃、出單機、iPad充電座合為一體, 結帳點餐一機搞定,還能發票免費開到飽 簡約、輕巧、功能更強大 立即免費...  客人有招沒有來,餐廳經營好辛苦 招客留客大作戰,iCHEF 跟你一起輕鬆應戰 招客第一招 #留資料 ➔ 零秒集點,客人資料自動記 招客第二招 #提醒客人再回來 ➔ 報表篩選,專屬簡訊...
Ad type  other  other  other
Ad word count 211  121  278

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “iCHEF 資廚”, the text type used is other to obtain the best ad performance. “iCHEF 資廚” can use this copy style more. On the other hand, “iCHEF 資廚” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “iCHEF 資廚” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “iCHEF 資廚” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “iCHEF 資廚” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “iCHEF 資廚” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “iCHEF 資廚” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “iCHEF 資廚”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“iCHEF 資廚” should put ads in the best time period, so that ads get the most value in a limited time.

Related “iCHEF 資廚” ad case study report

If you want to check the best ad case study of other advertisers related to “iCHEF 資廚”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “iCHEF 資廚”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.