Award-winning Case Study For IBS HR-Трамплины By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBS HR-Трамплины”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBS HR-Трамплины” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBS HR-Трамплины” through the method of adspy!

IBS HR-Трамплины Facebook ad Introduction by ad spy method

“IBS HR-Трамплины” introduction:Специализируемся на внедрении эффективных HR-процессов «под ключ», включая дизайн, регламентацию и автоматизацию.

“IBS HR-Трамплины” Facebook ads last run:2020-02-21 18:24:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBS HR-Трамплины” ads data to help “IBS HR-Трамплины” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBS HR-Трамплины”. In this report, we analyze in detail the best ad cases of “IBS HR-Трамплины”.

IBS HR-Трамплины Top3 Ads Case Study:

Advertisers IBS HR-Трамплины IBS HR-Трамплины IBS HR-Трамплины
Ad title Как закрыть вопрос массового рекрутинга? Какие преимущества даёт внедрение HR аналитики? Какие преимущества даёт внедрение HR аналитики?
Ad text Как качественно подобрать людей на массовые позиции? Как обрабатывать большой объем HR данных, пр... Представьте, что вы могли бы заранее предсказать, кто из ваших ключевых сотрудников с большей вер... Представьте, что вы могли бы заранее предсказать, кто из ваших ключевых сотрудников с большей вер...
Ad format Video Video Video
Categories Business Service Business Service Business Service
Duration 3 days 3 days 11 days
Like 4 3 6

IBS HR-Трамплины Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBS HR-Трамплины” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBS HR-Трамплины” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBS HR-Трамплины” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Как закрыть вопрос массового рекрутинга? Какие преимущества даёт внедрение HR аналитики? Какие преимущества даёт внедрение HR аналитики?
Ad text  Как качественно подобрать людей на массовые позиции? Как обрабатывать большой объем HR данных, пр...  Представьте, что вы могли бы заранее предсказать, кто из ваших ключевых сотрудников с большей вер...  Представьте, что вы могли бы заранее предсказать, кто из ваших ключевых сотрудников с большей вер...
Ad type  other  other  other
Ad word count 288  598  673

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBS HR-Трамплины”, the text type used is other to obtain the best ad performance. “IBS HR-Трамплины” can use this copy style more. On the other hand, “IBS HR-Трамплины” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBS HR-Трамплины” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBS HR-Трамплины” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBS HR-Трамплины” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBS HR-Трамплины” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBS HR-Трамплины” top 3 ads schedules are: 3 days,3 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBS HR-Трамплины”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“IBS HR-Трамплины” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBS HR-Трамплины” ad case study report

If you want to check the best ad case study of other advertisers related to “IBS HR-Трамплины”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBS HR-Трамплины”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.