Award-winning Case Study For IBM Services By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Services”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Services” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Services” through the method of adspy!

IBM Services Facebook ad Introduction by ad spy method

“IBM Services” introduction:By integrating services for business objectives—rather than integrating systems for IT objectives—you can deliver better customer experience.

“IBM Services” Facebook ads last run:2020-02-20 20:58:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Services” ads data to help “IBM Services” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Services”. In this report, we analyze in detail the best ad cases of “IBM Services”.

IBM Services Top3 Ads Case Study:

Advertisers IBM Services IBM Services IBM Services
Ad title IBM Multi-Cloud Services Every second counts IBM Managed Cloud Services
Ad text 75% of organizations say planning a multi-cloud strategy is challenging. Build your strategy for ... Only 51% of CEOs say they feel prepared for a cyberattack. How fast can your team respond? 59% of enterprises have a hybrid cloud strategy. Optimize your cloud integration with IBM Services.
Ad format Video Video Video
Categories Company Company Company
Duration 3 days 19 days 3 days
Like 0 0 0

IBM Services Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Services” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Services” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Services” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title IBM Multi-Cloud Services Every second counts IBM Managed Cloud Services
Ad text  75% of organizations say planning a multi-cloud strategy is challenging. Build your strategy for ...  Only 51% of CEOs say they feel prepared for a cyberattack. How fast can your team respond?  59% of enterprises have a hybrid cloud strategy. Optimize your cloud integration with IBM Services.
Ad type  other  other  other
Ad word count 123  90  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Services”, the text type used is other to obtain the best ad performance. “IBM Services” can use this copy style more. On the other hand, “IBM Services” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Services” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Services” are:LEARN_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Services” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Services” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Services” top 3 ads schedules are: 3 days,19 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Services”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“IBM Services” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Services” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Services”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Services”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.