Award-winning Case Study For IBM Power Systems By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Power Systems”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Power Systems” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Power Systems” through the method of adspy!

IBM Power Systems Facebook ad Introduction by ad spy method

“IBM Power Systems” introduction:Official Facebook page for IBM Power Systems. Managed by Samantha Davis and Stephanie Melgoza. Follows the IBM Social Computing Guidelines.

“IBM Power Systems” Facebook ads last run:2020-02-04 07:08:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Power Systems” ads data to help “IBM Power Systems” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Power Systems”. In this report, we analyze in detail the best ad cases of “IBM Power Systems”.

IBM Power Systems Top3 Ads Case Study:

Advertisers IBM Power Systems IBM Power Systems IBM Power Systems
Ad title IBM OpenPOWER LC Server Infrastructure for AI A new breed of servers
Ad text  Discover lessons learned from early-stage and advanced-stage AI users Chasing runaway opex? Time to re-think commodity infrastructure.
Ad format Image Image Image
Categories other Computers (Brand) Computers (Brand)
Duration 1 days 46 days 46 days
Like 0 0 0

IBM Power Systems Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Power Systems” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Power Systems” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Power Systems” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title IBM OpenPOWER LC Server Infrastructure for AI A new breed of servers
Ad text    Discover lessons learned from early-stage and advanced-stage AI users  Chasing runaway opex? Time to re-think commodity infrastructure.
Ad type  other  other  other
Ad word count 0  69  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Power Systems”, the text type used is other to obtain the best ad performance. “IBM Power Systems” can use this copy style more. On the other hand, “IBM Power Systems” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Power Systems” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Power Systems” are:LEARN_MORE,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Power Systems” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Power Systems” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Power Systems” top 3 ads schedules are: 1 days,46 days, and 46 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Power Systems”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“IBM Power Systems” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Power Systems” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Power Systems”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Power Systems”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.