Award-winning Case Study For IBM Japan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Japan”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Japan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Japan” through the method of adspy!

IBM Japan Facebook ad Introduction by ad spy method

“IBM Japan” introduction:日本IBMの公式Facebookページです。最新テクノロジー・トレンドやIBM社員(IBMer)の声を発信しています。

“IBM Japan” Facebook ads last run:2020-02-22 07:42:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Japan” ads data to help “IBM Japan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Japan”. In this report, we analyze in detail the best ad cases of “IBM Japan”.

IBM Japan Top3 Ads Case Study:

Advertisers IBM Japan IBM Japan IBM Japan
Ad title 顧客応答業務にいち早くAIを活用した先進事例をご紹介! 失敗しないAIプロジェクトの進め方とは? AIでビジネスを変える秘訣とは?
Ad text IBMセミナー 「AIでコンタクト・センターはどう変わるか − Watsonを活用したオムニチャネルでの顧客基盤の拡大」 AI活用に焦りを感じている企業も少なくない中、”AIのビジネス導入・活用を成功に導くポイントは何か?” を解説! 【知っておきたいAI導入の基礎知識】 自社でAIを導入したいがどこから手を付けて、どのようにAIを活用すればよいかわからない方は必見!
Ad format Image Image Image
Categories Computer Company Computer Company Computer Company
Duration 8 days 21 days 40 days
Like 0 0 0

IBM Japan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Japan” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Japan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Japan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 顧客応答業務にいち早くAIを活用した先進事例をご紹介! 失敗しないAIプロジェクトの進め方とは? AIでビジネスを変える秘訣とは?
Ad text  IBMセミナー 「AIでコンタクト・センターはどう変わるか − Watsonを活用したオムニチャネルでの顧客基盤の拡大」  AI活用に焦りを感じている企業も少なくない中、”AIのビジネス導入・活用を成功に導くポイントは何か?” を解説!  【知っておきたいAI導入の基礎知識】 自社でAIを導入したいがどこから手を付けて、どのようにAIを活用すればよいかわからない方は必見!
Ad type  other  other  other
Ad word count 60  56  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Japan”, the text type used is other to obtain the best ad performance. “IBM Japan” can use this copy style more. On the other hand, “IBM Japan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Japan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Japan” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Japan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Japan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Japan” top 3 ads schedules are: 8 days,21 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Japan”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“IBM Japan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Japan” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Japan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Japan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.