Award-winning Case Study For IBM Industries By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Industries”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Industries” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Industries” through the method of adspy!

IBM Industries Facebook ad Introduction by ad spy method

“IBM Industries” introduction:

“IBM Industries” Facebook ads last run:2020-02-20 22:50:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Industries” ads data to help “IBM Industries” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Industries”. In this report, we analyze in detail the best ad cases of “IBM Industries”.

IBM Industries Top3 Ads Case Study:

Advertisers IBM Industries IBM Industries IBM Industries
Ad title Explore The Modern Factory A Strange Exchange Choices are critical
Ad text See how machine learning, IoT and AI are working together to revolutionize manufacturing. Brand identity is like cultural identity—a delicate blend of history and innovation. Disruptive forces are changing the financial services industry forever
Ad format Video Video Image
Categories Technology Company Technology Company N/A
Duration 35 days 35 days 11 days
Like 221 95 123

IBM Industries Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Industries” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Industries” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Industries” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Explore The Modern Factory A Strange Exchange Choices are critical
Ad text  See how machine learning, IoT and AI are working together to revolutionize manufacturing.  Brand identity is like cultural identity—a delicate blend of history and innovation.  Disruptive forces are changing the financial services industry forever
Ad type  other  other  other
Ad word count 89  84  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Industries”, the text type used is other to obtain the best ad performance. “IBM Industries” can use this copy style more. On the other hand, “IBM Industries” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Industries” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Industries” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Industries” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Industries” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Industries” top 3 ads schedules are: 35 days,35 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Industries”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“IBM Industries” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Industries” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Industries”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Industries”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.