Award-winning Case Study For IBM Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Hong Kong” through the method of adspy!

IBM Hong Kong Facebook ad Introduction by ad spy method

“IBM Hong Kong” introduction:Official IBM Hong Kong Facebook page. This page is managed by Florence Ma and Alpha Yuen of IBM Hong Kong External Relations, and follows the IBM Social Computing Guidelines (

“IBM Hong Kong” Facebook ads last run:2020-02-21 00:10:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Hong Kong” ads data to help “IBM Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Hong Kong”. In this report, we analyze in detail the best ad cases of “IBM Hong Kong”.

IBM Hong Kong Top3 Ads Case Study:

Advertisers IBM Hong Kong IBM Hong Kong IBM Hong Kong
Ad title Triple transactions in a Flash Deals at Light Speed IBM Spectrum Control - Rounded view of data
Ad text 600% faster batch processing: What a leading Korean securities firm achieved with IBM FlashSystem. Bealls gives customers better deals with game changing IBM Flash Storage. Like HANTSAR, a voluntary organization that works with IBM to save lives, view your storage from ...
Ad format Video Video Video
Categories Information Technology Company Information Technology Company Information Technology Company
Duration 10 days 9 days 7 days
Like 18 6 18

IBM Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Hong Kong” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Hong Kong” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Triple transactions in a Flash Deals at Light Speed IBM Spectrum Control - Rounded view of data
Ad text  600% faster batch processing: What a leading Korean securities firm achieved with IBM FlashSystem.  Bealls gives customers better deals with game changing IBM Flash Storage.  Like HANTSAR, a voluntary organization that works with IBM to save lives, view your storage from ...
Ad type  other  other  other
Ad word count 98  73  323

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Hong Kong”, the text type used is other to obtain the best ad performance. “IBM Hong Kong” can use this copy style more. On the other hand, “IBM Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Hong Kong” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Hong Kong” top 3 ads schedules are: 10 days,9 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Hong Kong”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“IBM Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.