Award-winning Case Study For IBM Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “IBM Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “IBM Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “IBM Brasil” through the method of adspy!

IBM Brasil Facebook ad Introduction by ad spy method

“IBM Brasil” introduction:Inovação e tecnologia a favor do país e da sociedade.

“IBM Brasil” Facebook ads last run:2020-02-04 04:47:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “IBM Brasil” ads data to help “IBM Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “IBM Brasil”. In this report, we analyze in detail the best ad cases of “IBM Brasil”.

IBM Brasil Top3 Ads Case Study:

Advertisers IBM Brasil IBM Brasil IBM Brasil
Ad title IBM Brasil IBM Cloud: Proteção de dados IBM Cloud: Power Apps
Ad text Watson não é apenas uma promessa. É a verdadeira IA que trabalha com as soluções que você já usa.... Proteja suas ideias mais valiosas de seus concorrentes. IBM Cloud. A nuvem para negócios mais int... Faça seus dados trabalharem em uma nuvem que impulsiona negócios. IBM Cloud. A nuvem para negócio...
Ad format Carousel Video Video
Categories Software Company Software Company Software Company
Duration 60 days 31 days 31 days
Like 5 25 24

IBM Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “IBM Brasil” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“IBM Brasil” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “IBM Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title IBM Brasil IBM Cloud: Proteção de dados IBM Cloud: Power Apps
Ad text  Watson não é apenas uma promessa. É a verdadeira IA que trabalha com as soluções que você já usa....  Proteja suas ideias mais valiosas de seus concorrentes. IBM Cloud. A nuvem para negócios mais int...  Faça seus dados trabalharem em uma nuvem que impulsiona negócios. IBM Cloud. A nuvem para negócio...
Ad type  other  other  other
Ad word count 160  107  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “IBM Brasil”, the text type used is other to obtain the best ad performance. “IBM Brasil” can use this copy style more. On the other hand, “IBM Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “IBM Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “IBM Brasil” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “IBM Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “IBM Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “IBM Brasil” top 3 ads schedules are: 60 days,31 days, and 31 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “IBM Brasil”‘s top 1 ad duration is 60 days. Every advertisement has a life cycle.
“IBM Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “IBM Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “IBM Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “IBM Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.