Award-winning Case Study For I Love Lakme By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “I Love Lakme”, or large enterprises, they have established a Facebook page for advertising and promotion. “I Love Lakme” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “I Love Lakme” through the method of adspy!

I Love Lakme Facebook ad Introduction by ad spy method

“I Love Lakme” introduction:

“I Love Lakme” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “I Love Lakme” ads data to help “I Love Lakme” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “I Love Lakme”. In this report, we analyze in detail the best ad cases of “I Love Lakme”.

I Love Lakme Top3 Ads Case Study:

Advertisers I Love Lakme I Love Lakme I Love Lakme
Ad title Lakme Lip Love LAKME 9to5 Lakme 9to5 CC cream
Ad text Get 22-hour moisture with a hint of color for soft lips all day long. Available in 7 variants! New Lakmé 9to5 Primer + Matte Perfect Cover Foundation. With shades that suit 100% Indian skin to... With the dual benefits of skincare and make up, get your best complexion with Lakme 9to5 CC Cream.
Ad format Video Video Video
Categories other other other
Duration 26 days 5 days 22 days
Like 1511 455 26030

I Love Lakme Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “I Love Lakme” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“I Love Lakme” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “I Love Lakme” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lakme Lip Love LAKME 9to5 Lakme 9to5 CC cream
Ad text  Get 22-hour moisture with a hint of color for soft lips all day long. Available in 7 variants!  New Lakmé 9to5 Primer + Matte Perfect Cover Foundation. With shades that suit 100% Indian skin to...  With the dual benefits of skincare and make up, get your best complexion with Lakme 9to5 CC Cream.
Ad type  other  other  other
Ad word count 94  137  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “I Love Lakme”, the text type used is other to obtain the best ad performance. “I Love Lakme” can use this copy style more. On the other hand, “I Love Lakme” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “I Love Lakme” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “I Love Lakme” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “I Love Lakme” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “I Love Lakme” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “I Love Lakme” top 3 ads schedules are: 26 days,5 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “I Love Lakme”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“I Love Lakme” should put ads in the best time period, so that ads get the most value in a limited time.

Related “I Love Lakme” ad case study report

If you want to check the best ad case study of other advertisers related to “I Love Lakme”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “I Love Lakme”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.