Award-winning Case Study For I Heart Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “I Heart Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “I Heart Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “I Heart Travel” through the method of adspy!

I Heart Travel Facebook ad Introduction by ad spy method

“I Heart Travel” introduction:We wanted to create a page to showed our LOVE for Travel!

“I Heart Travel” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “I Heart Travel” ads data to help “I Heart Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “I Heart Travel”. In this report, we analyze in detail the best ad cases of “I Heart Travel”.

I Heart Travel Top3 Ads Case Study:

Advertisers I Heart Travel I Heart Travel I Heart Travel
Ad title  I Heart Travel This Duffel Bag Makes Traveling So Much Easier!
Ad text 🗺️Make your world more colorful as you travel! Our customizable world map comes in two different ... ️Scratch-off the places you traveled to and plan your future trips! You will make your world more... ✈The perfect duffel bag for traveling! ✅Slides on luggage handles so it won't fall off ✅Compact ...
Ad format Video Video Video
Categories Website Website Website
Duration 573 days 508 days 36 days
Like 16022 35161 14624

I Heart Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “I Heart Travel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“I Heart Travel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “I Heart Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title I Heart Travel This Duffel Bag Makes Traveling So Much Easier!
Ad text  🗺️Make your world more colorful as you travel! Our customizable world map comes in two different ...  ️Scratch-off the places you traveled to and plan your future trips! You will make your world more...  ✈The perfect duffel bag for traveling! ✅Slides on luggage handles so it won't fall off ✅Compact ...
Ad type  other  other  other
Ad word count 212  314  216

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “I Heart Travel”, the text type used is other to obtain the best ad performance. “I Heart Travel” can use this copy style more. On the other hand, “I Heart Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “I Heart Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “I Heart Travel” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “I Heart Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “I Heart Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “I Heart Travel” top 3 ads schedules are: 573 days,508 days, and 36 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “I Heart Travel”‘s top 1 ad duration is 573 days. Every advertisement has a life cycle.
“I Heart Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “I Heart Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “I Heart Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “I Heart Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.